Rich Push is the next-generation in push notifications. It’s rich media, so you can add HTML, video, audio and maps to your mobile messages. You get a receipt when a user views your message. Ask your users to take action, such as vote in a poll, and track your user data. Rich Push users get an app Inbox, just like they are used to with any message system. All of this with the same easy-to-integrate API Urban Airship is known for.