On its own, SMS can be an efficient channel to reach and engage with customers. But when integrated with other marketing channels, it can make your engagement strategy even smarter.
While the rise of Open Banking represents a huge opportunity to banks and Payment Service Providers (PSPs), it also poses challenges. It’s easier than ever to change banking providers, and opening APIs to third parties means areas which have traditionally been dominated by banks are now far more competitive.
SMS regulation compliance may seem daunting, but when done correctly, text messaging can be a powerful marketing tool to reach and engage with your customers.
Michael Stone is the SVP of Marketing at Urban Airship, responsible for the company's market growth strategy, demand generation, communications and product marketing. For over 20 years, Mike has led marketing organizations and provided strategic consulting to technology companies. Most recently, Mike was SVP of Marketing for Salesforce Community Cloud—from its initial launch through four years of worldwide growth.
Urban Airship and Vue Entertainment have partnered up to make movie tickets available in Google Pay.
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