Urban Airship's SVP of Product & Engineering shares four big marketer-minded topics that will dominate Mobile World Congress Barcelona.
Multi-channel orchestration is important, but it must be done strategically. Here are five resources you can use to build an effective multi-channel customer engagement strategy.
Personalization is a hot topic in mobile engagement, but we’ve found the concept can mean different things to different people.
Use our checklist to make sure you’re on track to connect with more customers — and drive more sales — on mobile this holiday season.
Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.
Is your brand in need of a digital transformation? Is it perhaps already going through one? Urban Airship’s Regional Team Lead Amir Zamanian moderated the “Driving Digital Transformation” roundtable discussion at the Brand Innovators Mega-Trends Conference during CES. He shares his thoughts on what companies need to know about digital transformation.