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Recently By Amir Zamanian
Customer engagement is a common goal for marketing strategists. But “engagement” means different things to different brands. Urban Airship’s Regional Team Lead Amir Zamanian explores the need to get specific about what engagement means to your brand.
“Stop over messaging me!” — four words you never want to hear from a customer. Get 5 guidelines for keeping your multi-channel notification strategy on track.
Want more mobile engagement? Try some of the tactics Spotify is using; your users will thank you.