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Bill Schneider

Senior Director of Product Marketing, Urban Airship

Bill Schneider is Senior Director of Product Marketing at Urban Airship and helps educate brand leaders on how to use Urban Airship to engage and grow their mobile audience. Over the course of his more than 15-year career, Bill has been focused on delivering products that help digital marketers effectively communicate with their customers. Prior to Urban Airship, Bill held executive positions with Aisle7 and leadership positions with Webtrends and Waggener Edstrom.

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Recently By Bill Schneider

Mobile Data & Email: A Winning Combination
Bill Schneider, 7 Jul 2016

By now, I don’t have to tell you mobile is the first experience your customers turn to when they look for information. More than half of all retail sales were influenced by mobile by the end of 2015, according to Deloitte Digital. Mobile is where your customers spend the majority of their digital lives. And the app is where your most engaged customers interact. That’s why we’re excited to announce our new integration with Customer.io for Urban Airship Connect. Connecting Email and…

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Apple & Google Got it Right — Apps are About Retention!
Bill Schneider, 16 Jun 2016

There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…

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Mobile A/B Testing Adds an “n”
Bill Schneider, 27 Apr 2016

As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.

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What are In-app Messages?
Bill Schneider, 11 Mar 2016

As a mobile messaging channel, in-app messages are highly effective. Learn what in-app messages are and how you can employ them as part of your mobile marketing strategy.

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