Writer | Author Page
Recently By Bill Schneider
Our latest benchmarks on push notifications influence on customer churn & app retention rates. Get the scoop, and start improving your KPIs today.
Learn how the US Open mobile app made an already great event experience epic.
By now, I don’t have to tell you mobile is the first experience your customers turn to when they look for information. More than half of all retail sales were influenced by mobile by the end of 2015, according to Deloitte Digital. Mobile is where your customers spend the majority of their digital lives. And the app is where your most engaged customers interact. That’s why we’re excited to announce our new integration with Customer.io for Urban Airship Connect. Connecting Email and…
There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…
Trends, trends and more trends. As marketers, we live and die by them. Hear our reactions to the latest marketing trends, and our biggest takeaways from the Gartner Digital Marketing Conference.
As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.
Learn more about the mobile engagement loop, and how you can leverage this new approach to connect with your customers on mobile.
As a mobile messaging channel, in-app messages are highly effective. Learn what in-app messages are and how you can employ them as part of your mobile marketing strategy.
Heading into the holidays I’ve been thinking quite a lot about shopping. Fortunately, as a consumer things have gotten considerably easier, especially as many retailers invest in omnichannel experience