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Recently By Brett Caine
5 things every marketer needs to know about leveraging the rich notification opportunities in Apple iOS10.
While our opportunity has expanded dramatically, so has our focus on responsible growth. Our goal is nothing short of changing how every business directly connects with its customers, and to do that we need not only unwavering commitment to customer value and mobile innovation, but strong business fundamentals to achieve profitability faster.
Seven years ago we introduced Urban Airship to mobile app developers at WWDC 2009, handing out coffee and donuts to the hording masses waiting to get in. We didn't have a ticket to attend ourselves, but we had the first functioning third-party push notification service that made it easy to use this brand new form of communication. Fast-forward through lots of change and Urban Airship now regularly delivers one billion notifications a day for 40,000 apps including some of the best known…
Our thoughts & data on the growing mobile opportunity and why we think "mobile marketing automation" & "push notifications" fall short in addressing it.
I’m so excited to begin this journey with Airshippers, our customers, and the industry at-large. Mobile is on everyone’s mind and I’ve been driving a “mobile first” POV since 2010. That’s when we began mobilizing Citrix Online’s business starting with the first generation iPad and quickly spreading within a few short years to all mobile devices across its 13 products and major markets. Today you wouldn’t think twice about accessing your desktop or holding a Skype call…