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Corey Gault

Director of Communications, Urban Airship

Corey Gault is Urban Airship’s Director of Communications. According to his Twitter profile, he’s been helping to meld marketing with technology since Gopher met Mosaic.

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Recently By Corey Gault

Contenders in the Global Mobile Wallet Race
Corey Gault, 30 Aug 2016

Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets" today.  This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone users found that adoption of non-payment mobile wallet capabilities is at a tipping point, ranging from loyalty…

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The State of Mobile Marketer Tactics: 2016
Corey Gault, 19 Apr 2016

Just a few weeks ago we wrote about the yin and yang of technology to describe the noisy, hype-filled way new innovations take root, capturing mindshare before commercial viability and adoption. This week, we're offering you the latest view into the tactics marketers and digital business professionals are actually using or actively planning to pilot, bringing a dose of on-the-ground, in-the-trenches, state-of-today reality to the conversation.

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The Perfect Pair: Modern Love Podcast Meets Mobile Wallet
Corey Gault, 22 Feb 2016

Valentine’s Day may have come and gone, but it’s still fair to say “love is in the air” now that The New York Times’ popular Modern Love column has added a new audio experience with Modern Love: The Podcast. For those unfamiliar, the Modern Love column has published weekly reader-submitted essays that explore the joys and tribulations of love for 11 years and running. The podcast, produced in collaboration with WBR (Boston’s NPR News station), carries this sentiment over.

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Playbill Passport App Brings Contextual Mobile Engagement to Broadway Audiences
Corey Gault, 22 Jan 2016

Playbill® Inc., publisher of the iconic program exclusively servicing all Broadway theatres, is showing off its Playbill Passport app today at BroadwayCon. We’re happy to join them there, along with our partner Broadway Voice who developed the app, to showcase entirely new experiences available to theatregoers at all 41 Broadway shows and theatres.

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A Stellar Lineup Awaits You at Mobile Saturday at SXSW 2016
Corey Gault, 8 Jan 2016

We’re thrilled to be coming back to SXSW Interactive to host our fourth annual Mobile Saturday. Standing room only and lines wrapped around city blocks proved its massive appeal in early years. For the past two years, Mobile Saturday was a top SXSW trending topic behind the likes of Seth Meyers, Grumpy Cat and Biz Stone. Clearly, Mobile Saturday is becoming a highly anticipated, not-to-miss SXSW tradition.

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Apple’s Big Unveil Focuses on the Bright and Shiny
Corey Gault, 9 Sep 2015

Today Apple introduced the iPhone 6 and iPhone 6 Plus, which, as you might expect, are bigger, faster and thinner. Key enhancements were made to the camera and the A8 and M8 processors. Apple also unveiled bigger strategic moves with its entry into mobile payments through Apple Pay, and wearables with Apple Watch.

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Redbox Rolls Out The Red Carpet With Welcome Series For First Time Mobile Users
Corey Gault, 11 Aug 2015

The entertainment industry is a fierce battleground for brands to remain relevant and reach new customers. But Redbox, America’s destination for new-release movies and video games, does just that with its mobile app. Redbox brings mobile engagement to the forefront of its app by sending a welcome message, via push notification, to educate and onboard new users who just downloaded the app. Sent an hour after the app is opened for the first time, it prompts new users to sign up for an…

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What Our 200 Billion Delivered Milestone Means
Corey Gault, 18 Nov 2014

Last week we celebrated a huge milestone of having sent our 200 billionth push notification. In fact, it was this week last year when we celebrated sending 100 billion push notifications—the culmination of our entire 4.5 year company history. That’s right, in slightly less than 12 months we doubled the volume of push we’ve ever sent. Some are going to say that’s a lot of lighting up device home screens and stopping people in their tracks. And to be sure, 200B is a lot of zeros.…

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Location Opt-in Rates Show Bright Future for iBeacon and Location-Targeted Messaging
Corey Gault, 5 Jun 2014

Location has long been mobile’s obvious advantage—it’s what makes mobile, mobile. iBeacon has re-invigorated location-based marketing, adding new contextual insights on user proximity, but there has been much less discussion on what is required for brands to be able to leverage the technology. Users must have the brand’s app and opt in to both share their location and receive push notifications in order to receive proximity-triggered push messages. As part of our latest Good Push Index…

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A Wake-Up Call to App Publishers and Mobile Marketers
Corey Gault, 22 May 2014

New data study finds targeting massively boosts push messaging response rates As marketing’s newest communications channel, push messaging is now a mainstream phenomenon. If you have a smartphone or tablet and more than a couple of apps, you’ve probably received a push notification. Most of us get several notifications a day (Thailand military coup, anyone?). There are great reasons consumers want push notifications, such as breaking news/sports scores, social notifications, and…

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Bad Push Brand Fails
Corey Gault, 4 Oct 2013

As brands battle for a mobile app audience, it’s easy to see why apps with Good Push are earning a permanent place on mobile devices while push abusers lose market share.

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How Apps Are Driving the Re-imagination of Everything
Corey Gault, 15 Feb 2013

At Mobile Saturday at SXSW some of mobile's top innovators and brands will share their mobile experiences and insights to help you re-imagine everything and explore why getting an app on millions of smartphones is fast becoming the centerpiece of smart business strategy.

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Changing the Face of Healthcare with Push Messaging
Corey Gault, 13 Jan 2013

HealthTap has a pretty simple goal: help the sick get better and the healthy stay well. Simple to understand, harder to pull off. But push notifications connecting patients and a community of doctors is a big step in the right direction.

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Adaptu Wallet Pushes Your Finances Forward
Corey Gault, 8 Nov 2012

Adaptu Wallet is an online and mobile money management service for people who want to take control of their finances. Adaptu’s free online service lets you see all of your financial accounts – checking, savings, credit cards, retirement – in one secure place.

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The Push Messaging Opportunity: Never Too Little, Too Late
Corey Gault, 8 Nov 2012

Brands and businesses are just beginning to understand the possibilities that push messaging creates to engage and build relationships with their consumers. But with our customers who are ahead of the curve, we are seeing very strong consumer response to push notifications across brands large and small. And we’re just getting started. Customers like Accuweather and Walgreens have big plans for future push messaging efforts, and as new capabilities like location-aware targeting are…

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Pushing safety during Sandy
Corey Gault, 2 Nov 2012

Usually when we see our push messaging volumes growing far beyond 100M in a day it’s due to major sporting events where many people across the globe want immediate updates. Hurricane Sandy turned the desire for real-time information from a want to a need, and many local TV news affiliates served up push notifications to deliver up-to-the-minute updates to local communities as the storm hit landfall. Push messages from a local NBC network affiliate as Hurricane Sandy came…

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We’ve Got All Your Bases Covered: Engage Your Customers on Windows 8, Windows Phone 8 and GCM
Corey Gault, 31 Oct 2012

We've been busy, real busy. After introducing Location Messaging with the industry’s first capabilities for location history targeting at the beginning of the month, we have now finished polishing our support for Google Cloud Messaging and also unveiled our beta support for Windows 8 and Windows Phone 8 devices—all available today. Urban Airship has entered into an alliance agreement with Microsoft to provide push messaging services for Windows Azure, with Windows Azure providing the…

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ExactTarget Partners with Urban Airship to Power MobilePush
Corey Gault, 17 Oct 2012

Yesterday at Connections 2012, ExactTarget unveiled its new MobilePush application powered by Urban Airship. The solution is integrated with the ExactTarget Interactive Marketing Hub and will enable marketers to send push notifications from mobile apps and seamlessly integrate the message with campaigns across email, mobile, social and the Web. As Urban Airship continues to advance best practices and targeting capabilities of push messaging, partnerships with other marketing technology…

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Our Oregon Mobile Voter Guide Uses Location Messaging to Drive Deeper Engagement
Corey Gault, 9 Oct 2012

Our Oregon, a coalition of Oregon’s equal rights, labor and conservation groups, has created a Mobile Voter Guide that combines Urban Airship’s new Location Messaging Service and Rich Push® technology to provide highly targeted news alerts, multimedia and voting recommendations on ballot measures. The group partnered with Winning Mark, a national political media firm, which leveraged its mobile voter guide platform to build the app and connect Oregon voters with organizations working…

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The Mobile Marketing Association picks Urban Airship as the Global Enabling Technology Company
Corey Gault, 4 Oct 2012

Technology moves fast, and mobile moves faster. Last night in NYC, we accepted an award from Greg Stuart, global CEO of MMA, naming Urban Airship as the Mobile Marketing Association’s global enabling technology company of the year. It’s a recognition of the success our customers have achieved through our push messaging service and the role we’ve played in educating the industry about best practices with our Good Push initiative. Needless to say, it has been a great week! Our CEO…

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ExactTarget Partners with Urban Airship to Power MobilePush
Corey Gault, 4 Oct 2012

Yesterday at Connections 2012, ExactTarget unveiled its new MobilePush application powered by Urban Airship. The solution is integrated with the ExactTarget Interactive Marketing Hub and will enable marketers to send push notifications from mobile apps and seamlessly integrate the message with campaigns across email, mobile, social and the Web. As Urban Airship continues to advance best practices and targeting capabilities of push messaging, partnerships with other marketing technology…

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Turning Location into Loyalty
Corey Gault, 1 Oct 2012

Two blocks from our office, The North Face store promotes its app to pedestrians Every day more and more brands are putting their apps front-and-center. In TV commercials, email marketing efforts and even at retail store locations, the call to action is the same—"download our app." That's because apps have created unprecedented opportunities to build relationships between brands and consumers. Why? The opportunity to be an icon on the home screen of smartphones means you’re never…

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Apple Unveils iPhone 5 and new line of iPods
Corey Gault, 12 Sep 2012

Today, in a highly anticipated media event, Apple unveiled iPhone 5 and new iPod Nano and iPod Touch models. However, before getting to the meat so to speak, Apple shared stats on the growth of its retail stores, fast adoption of OS X Mountain Lion, and the fact that more iPads were sold last quarter than any PC manufacturer sold of their entire PC line. It’s a post-PC world indeed, with almost all of the Fortune 500 testing and deploying iPad and investing in custom apps. The App…

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Urban Airship Platform Support Update
Corey Gault, 11 Sep 2012

It has been a busy summer at the Airship and we’ve got a couple of surprises in store that will help shape the future of mobile marketing and define what precise location-targeting, marketing integration and messaging relevancy can mean. However, what shouldn’t be a surprise to you is that Urban Airship will of course continue to offer industry-leading push messaging support across all the major mobile operating systems, and from what we’ve seen, everyone needs to get used to…

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LivingSocial Keeps Your Calendar Full
Corey Gault, 29 Aug 2012

Social calendar looking a bit sparse? Looking for an idea for date night, need a weekend away or want to get something new to decorate your home? With apps for iOS and Android, LivingSocial will always keep you occupied. LivingSocial stays true to its name with an emphasis on trying out something new and fun with friends. Each day you’ll receive offers via push notifications, making it easy to keep things fresh while keeping costs down. But it isn’t just another daily deal service…

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Don’t Miss a Note with the Lollapalooza Official App
Corey Gault, 14 Aug 2012

Lucky enough to be heading to Chicago for Lollapalooza this August? Make sure to grab the Official Lollapalooza Mobile App, developed by Xomo, to get the most out of your time in Grant Park. The app is a comprehensive guide for everything you need inside the festival, including an interactive map, group messaging, lineups, Instagram photo integration and the ‘My Schedule’ feature to make sure you catch all your favorite artists. Lollapalooza will also announce giveaways and contests…

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SXSW Opens Voting for 2013 Speakers
Corey Gault, 13 Aug 2012

Last year at SXSW we brought together minds from Google, ExactTarget, Atimi and Urban Airship in a session called SoLoMo Redefined – Next Gen Social Local Mobile.  The Vancouver Sun called it the session of the day.  We are back for 2013 with the next chapter in the SoLoMo story.  Now that companies are working tirelessly to deliver on location-based mobile messaging and alerts, consumers are speaking out to say Don’t Advertaze Me Bro! Is your business creating a smart geofence…

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ParaNorman: 2-Bit Bub Breaks the Mold for Movie Tie-in Games
Corey Gault, 8 Aug 2012

Wieden+Kennedy’s marketing campaign for the upcoming debut of ParaNorman, a stop-motion animated zombie comedy movie from “Coraline” maker LAIKA, included collaborating with legendary game designer Graeme Devine to create ParaNorman: 2-Bit Bub, the movie’s official tie-in game for iOS.

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Defining Right Time Mobile Experiences
Corey Gault, 2 Aug 2012

Next week join Urban Airship and former Forrester analyst Maribel Lopez of Lopez Research, as we discuss how mobile apps can grow engagement and retention by focusing on Right Time Experiences and using relationship-driven push messaging to deliver value and build customer loyalty. The rise of mobile, social and cloud computing has changed customer and employee expectations, creating an on-the-go demand for the right information at the moment of need. Lopez will discuss the big data and…

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Sonar reveals your hidden connections
Corey Gault, 30 Jul 2012

Ever walk into a room and wonder if you have anything in common with anyone there? Or what about when you tell a friend what you did over the weekend only to find out they were at the same place and you missed each other. There will be no more missed connections when you download the Sonar app. Sonar tells you when your friends or friends’ friends are nearby through push notifications, making the world a bit smaller and you more connected. Sonar shows you the most relevant people in…

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Need a Hotel, Tonight?
Corey Gault, 18 Jul 2012

If you’re adventurous, HotelTonight's Android app uses push notifications to offer an alternative way to find great last minute places to stay. Messages alert travelers to city-specific deals as soon as they’re available, allowing for cheap prices at top hotels on the fly.

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Building a Mobile Community with Push
Corey Gault, 11 Jul 2012

The Brisksaber app led the joint campaign by Brisk and Star Wars® Episode I: The Phantom Menace™ in 3D. The game, which gave players control of a lightsaber as they slashed through waves of Star Wars characters, used push notifications to alert its entire audience of mobile Jedi when new weapons and characters were available to play with. The notifications leading fans to fresh content kept them playing throughout the campaign. "Push notifications have so much potential and are an…

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Mobile Marketing: All Up and In It
Corey Gault, 9 Jul 2012

This week VentureBeat’s MobileBeat event is being held in San Francisco bringing together some of mobile’s brightest minds to debate how user interface and experience is transforming every aspect of the mobile economy. Our CEO and co-founder, Scott Kveton, is hosting a fireside chat on “Mobile Messaging: How to Push It Real Good,” as well as participating in a panel on “Delighting the Developer: Designing Cloud Services that Work.” Push notifications can make a huge…

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Google Doubles Down on Messaging
Corey Gault, 27 Jun 2012

Today at the I/O conference Google unveiled the next iteration of its Android Cloud to Device Messaging (C2DM) service, now called Google Cloud Messaging (GCM). There are some key differences as well as enhancements that we are sure will please both developers and app users: Multicast messages: in the same request you can now broadcast messages up to 1000 registration IDs at the same time Multiple senders: now multiple parties can send messages to the same app with one common…

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Apple Doubles Down on Notification Center
Corey Gault, 11 Jun 2012

While there were many bright and shiny enhancements unveiled in Apple’s 2012 WWDC keynote, updates to iCloud and Notification Center really tied it all together across mobile devices to the desktop. According to Apple, since it introduced Notification Center, 81% of apps are now using it, with 84 of the top 100 social apps using push notification. It’s clear that push messaging is continuing to become more important and more useful. The Notification Center in iOS 6 and OS X Mountain…

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Red Bull Gives You Wings…And Push Notifications
Corey Gault, 25 May 2012

The Red Bull Media House is the center of the global Red Bull media network across all relevant media channels and products. It offers a unique variety of media content in lifestyle, fun and sports. Furthermore it holds business opportunities in the fields of TV, Print, Mobile, Digital and Music. Recently, Red Bull Media House chose Urban Airship to power push notifications across its apps due to its market leadership, reporting and statistics and its high-performance system that could…

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Speeding Up Bookings with Push Notifications
Corey Gault, 17 May 2012

Airbnb’s host and renter marketplace offers its services in 192 countries and 19,000 cities and aims to compete with the immediacy of other travel service sites that offer online hotel and travel bookings. By offering in-home stays, be it a spare room or full house, Airbnb puts an unusual and cost-effective experience in travelers’ hands. Airbnb needed a solution that would allow for real-time communication between renter
 and host, as many don’t want to have to wait days…

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Victoria’s Secret On-the-Go and at Your Fingertips
Corey Gault, 3 May 2012

Have you seen an angel lately? With apps for iOS and Android for all things Victoria’s Secret, you’ll never miss a sighting. You can check out photo shoots and store openings, learn secrets from its supermodels and get insider-access to TV commercial shoots and the Victoria’s Secret Fashion Show. When it’s time to get serious about your shopping, browse on your phone and buy directly from VictoriasSecret.com. You can even scan your favorite items for exclusive offers, videos and…

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Zaarly’s Mobile Marketplace Lets You Do Business with People Around You
Corey Gault, 20 Apr 2012

Say you wanted some beer brewing lessons or help painting your house, and while you know what you’d like to pay, you don’t know whom to turn to. With the Zaarly app for iOS and Android, buying and selling anything in your area is made simple.  It’s free to ask for anything from the hundreds of thousands of local, experienced and trustworthy individuals and businesses. You simply post a request for a product or service, name your price and then forget about it until a seller or…

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Delivering Happiness Through Newsstand Publisher
Corey Gault, 13 Apr 2012

When Apple released its Newsstand feature to manage app subscription content, a major development for the publishing industry, Future PLC approached Urban Airship to quickly and effectively implement the new technology. Leveraging Apple Newsstand’s interface, Future PLC automatically delivers the right content to each of its subscribers based on their individual subscription terms. By using Newsstand Publisher, Future PLC easily set up purchase and subscription options within the app…

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Supiki Offers Conversation to Those Learning English
Corey Gault, 31 Mar 2012

You can try to learn a language – but how proficient will you get if you’re never able to have a real conversation? LinguaComm is pushing the boundaries of smartphone technology, giving a glimpse of what incredible opportunities lie ahead. Supiki, its new iPhone app, gives users the ability to practice speaking English through dynamic conversations that use contextual logic and speech recognition to produce realistic interactive dialogues. If you saw someone using Supiki, you might…

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Sending Personalized Experiences to Every Shopper
Corey Gault, 23 Mar 2012

The CoffeeTable app for iPad offers catalogs from retailers such as Crate & Barrel, Land’s End, Gump’s, RedEnvelope, and more. To create a personalized shopping experience, CoffeeTable enables shoppers to subscribe to updates from their favorite brands, alerting them of sales and new product releases. “How do you let shoppers know that there’s something new unless they’re in the app? How do you keep shoppers coming back and discovering new features that they like? That, for…

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HootSuite Adds Push for Social Notifications
Corey Gault, 8 Mar 2012

HootSuite has become one of the world’s most popular Twitter clients, and today helps teams engage with audiences and analyze campaigns across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard. One of the most popular requests from its feedback channel was to add push notifications to its mobile apps and HootSuite turned to Urban Airship to easily and quickly add the functionality. The private beta for push notifications…

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Get Organized and Connected with SXSW GO
Corey Gault, 7 Mar 2012

Each year, tens of thousands descend upon Austin for the SXSW Interactive festival to attend more than 1500 sessions spread across 15 different interactive campuses. We’ll be there with Urban Airship’s Mobile Roundtable. And then there’s the Film and Music Conferences too. To help you get the most out of your time, SXSW has teamed up again with Xomo Digital to bring you SXSW GO, the official event app. You can view all the keynotes and sessions, build your schedule, get maps and…

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Viddy Socializes Videos with Push
Corey Gault, 2 Mar 2012

If pictures are worth a thousand words, then video is certainly worth a lot more. Dubbed an “Instagram for video,” Viddy makes it easy for people to capture, beautify and share creative, stylized snippets of video from their lives. Since its launch, it has also grown into a great way for celebrities to share moments with their fans, having been adopted by the likes of Linkin Park, Snoop Dogg, Wiz Khalifa, Bill Cosby, and even The Muppets. Viddy uses push notifications to help users…

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Buddy is the Latest App Development Platform to Choose Urban Airship
Corey Gault, 29 Feb 2012

Urban Airship is committed to making it easy for app developers to build engagement and monetization into their apps. As such, it’s extremely important for us to pursue partnerships with complementary solutions that together help make mobile easier, more successful and more profitable.   We are pleased to announce that Buddy Platform Inc. has joined Urban Airship’s strategic platform partner program and will utilize Urban Airship to power push notifications and Rich Push® for iOS,…

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Slashing Mobile Costs and Spreading the Word One Push at a Time
Corey Gault, 14 Feb 2012

Onavo has gained a lot of attention and venture funding for its ability to put users back in control of their data plans. The app, which compresses data, tracks usage and saves money, uses push notifications to deliver good news about how much people save. “Being a utility app that runs seamlessly in the background can be a double-edged sword: users can easily forget about your service. Push notifications, with their ability to increase interactions and awareness levels, were…

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Mobile Thought Leaders Unite on the Airship at SXSW
Corey Gault, 13 Feb 2012

The crew is on the ready, the flight plan is set and the blueprint for a SXSW experience you won’t soon forget is coming to life. Over the next month you’ll be able to follow along in our journey as we bring Urban Airship’s Mobile Roundtable to the streets of Austin for SXSW; it’s beginning to take shape.   Last week you learned that we really are planning a mobile, mobile leadership event. With round-trips jumping off from The Screen Porch at W Austin, and a secret, ultra-cool…

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Building You into Urban Airship’s Solutions
Corey Gault, 8 Feb 2012

Steve Jobs once said that “you can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Now of course, being almost three years old, we’re not starting from scratch and with more than 12 billion push notifications sent it’s clear that app developers and mobile marketers want what we’ve got. But the journey is just beginning. Rather than ask you what you want today, we want to understand you. Your…

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Connecting the Next Generation
Corey Gault, 7 Feb 2012

On the front-lines of mobile app engagement and monetization, Airshippers spend a lot of time evangelizing the future of things to mobile and marketing pundits, journalists and industry analysts. On Friday, we played host to a crowd of college students from University of Oregon’s Ad Society, which, while decidedly less jaded than industry veterans, were just as enthusiastic. Our own Jamie Burton, a recent UofO graduate, played host to event, joined by Brent Hieggelke, CMO; Dylan Boyd,…

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Urban Airship Takes Mobile to the Streets at SXSW
Corey Gault, 2 Feb 2012

Austin is beautiful in March, so this year we are taking thought leadership to the streets of SXSW. We are bringing together some of the brightest thinkers on all things mobile and we’re saving room for a few lucky guests. Are you ready to take a ride that you won’t soon forget?   On Saturday, March 10th and Sunday, March 11th, the Urban Airship Mobile Roundtable will embark on several two-hour tours through Austin. Each tour will provide a lucky few the opportunity to engage in…

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Urban Airship-San Francisco Shows the Love
Corey Gault, 24 Jan 2012

You know it was a good party when it takes a weekend of recouping to get around to the recap. Last week more than 200 people joined us for an open house at Urban Airship-San Francisco. Among the crowd were current and future employees, customers, investors and partners, as well a large contingent of entrepreneurs from Wieden + Kennedy’s Portland Incubator Experiment (PIE) who had meetings in the Bay Area the next day. For the Urban Airship flight crew, this was a great opportunity to…

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Push Goes Mainstream, Landing On SNL
Corey Gault, 17 Jan 2012

It's official! Generation Connect is here and it's on SNL. Check out their hilarious spoof on push notifications and please remember to look both ways before crossing the street. In a world that’s more connected than ever, push notifications can expand our view, our insight and our actions beyond the 3-10 inch screen we religiously carry. Together with leading app developers and partners we are evolving mobile messaging to drive greater value for consumers and brands alike. We have…

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Update on our plan to integrate location and context services into our push messaging platform
Corey Gault, 12 Jan 2012

We announced the acquisition of SimpleGeo at the end of October 2011. Since then we’ve been evaluating how to proceed in a way that benefits all parties involved: SimpleGeo and Urban Airship customers plus both companies. After many internal conversations and discussions with a variety of clients, we've come up with a new direction. To summarize that approach, here's the email we sent out today to all SimpleGeo customers to let them know about our plans since the merger: Dear…

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Forrester Mandates Push As We Send Our 10 Billionth Notification
Corey Gault, 10 Jan 2012

Over 10 billion push notifications served! Everyone at Urban Airship truly believes in the power of push notifications. We all work hard to deliver the promise of improved mobile engagement to our customers. So it is with great excitement that we announce the inclusion of push notifications in a new report by Forrester Research called, “The New Messaging Mandate”, which can be purchased here. For the first time, an independent analyst firm recommends Push Notifications, along with…

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CNET brings CES to users with breaking news pushes
Corey Gault, 9 Jan 2012

As many of us pack our bags for CES this week, we’re bracing for the flood of events and information popping up on our respective feeds. So whether you’re on the floor at CES, following from your office, or on-the-go but still connected, we’d love to highlight one of our customers’ apps that will make sure you won’t miss the biggest news or product releases coming from the show. Because if you’re like us (which we suspect you are), you’ll want to be the first to know. As…

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A Warm UA Welcome To Our New CRO Christopher Dean!
Corey Gault, 6 Jan 2012

As things here on the ship continue to elevate, we are excited to welcome Christopher Dean (a.k.a CD) to the team as our Chief Revenue Officer. Before joining Urban Airship he was the Head of Business Development and Chief Strategy Officer at Skype. CD comes to us with 20 years of Internet and IP communications experience in the B2C and B2B markets and has consulted with the likes of Apple, Adobe Systems, IBM, Oracle, and Placeware (acquired by Microsoft). So we are confident that he is…

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Enterprise Companies Are Investing In App Development Shops
Corey Gault, 4 Jan 2012

All industries across the globe are talking about mobile apps, their impact in 2011 and what opportunity they hold for 2012. Today we saw two interesting moves that prove out what everyone is talking about. Two great app development shops, Ubermind and Small Society, were acquired by enterprise organizations who are investing to make mobile apps play a bigger part in their business. Ubermind was acquired by Deloitte. An interesting move by Deloitte and a sign that they are making bets…

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Broadcasting Great News to Music Enthusiasts
Corey Gault, 22 Sep 2011

The Jelli music app puts users in control of what songs are on the air, enabling users to ‘rocket’ songs to the top of the charts or ‘bomb’ them off. Jelli promotes these community features using push notifications to enhance social sharing and rating functions. Listeners develop a stronger connection with the app through the push notifications they receive as their songs grow in popularity and finally make it on the air.  These real-time alerts drove a 10% increase in overall…

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‘Word of the Day’ Delivers a Daily Dose of Learning
Corey Gault, 7 Jan 2011

The Dictionary.com app is the ultimate pocket dictionary – it not only offers trusted reference material from its website without an Internet connection, but it also delivers its Word of the Day push notifications every morning. “We wanted to enhance our users’ learning experience by increasing their access to our Word of the Day feature through push notifications. The messages offer our word enthusiasts the added value of accessing one of our most popular features without the…

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