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Fiona O’Donnell-McCarthy is the Vice President of Product at Prolific Interactive, the mobile agency behind brands such as Saks Fifth Avenue, CrossFit, Gap, and Sephora, where she applies her extensive knowledge in B2B and B2C digital and mobile commerce strategy. Fiona initially developed her experimental and data-driven approach to building products and scaling companies through her research and published work in cognitive development at Stanford University. Find Prolific Interactive on Twitter here.