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Greg Weinger and Michael Richardson

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Mobile Engagement Embraces Google Analytics
Greg Weinger and Michael Richardson, 20 May 2016

Ever wish two of your best friends were closer? It would make life so much easier … for you.  That’s what we’re aiming for with two key new integrations. Many of our customers love Google Analytics. It’s the de facto standard tool for web analytics, and, increasingly, companies are adopting it for app analytics too. It’s outstanding for aggregate user reporting and insights, it’s a comfortable tool that requires little retraining and it’s always improving. And our customers use Urban…

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