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Recently By Heidi Tretheway
Apple’s iOS 8 will prove to be a game-changer for marketers as brands get ever closer to consumers.
From lighting up customers’ home screens with a push to integrating seamlessly into customers’ daily lives, brands that make the most of mobile and embrace the mobile majority are positioned to win greater market share.
Push messages are the essential mobile ingredient for summer—they’re the lime in our Corona, the mint in our mojito, the mustard on our ballpark frank.