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Recently By Justin Dunham
Need to reduce SaaS churn? Learn the key ways a mobile app can help engage your customers in real time, deepen brand loyalty and improve customer experience. Learn more.
Use our checklist to consider which mobile messaging channel is the best fit for your next message.
Whatever way you choose to measure a dormant user, they pose challenges to data hygiene and often uninstall the app. But avoiding uninstallation isn’t your only goal. Disengagement is much more common and has the same effect — lack of conversion and, likely, loss of revenue.
While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.