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Karen Pattani-Hason

Head of Agency and Strategic Alliances North America

Karen is a mobile marketing enthusiast with a love of disruptive technology and creative engagement strategies. As Head of Agency and Strategic Alliances North America at Urban Airship, she brings groundbreaking mobile marketing tools to agencies and their clients which maximize customer engagement and ROI on mobile devices.

A marketer by training and relationship builder by choice, Karen’s mobile experience includes mobile web account management for Hilton, JetBlue, New York Life, and Victoria’s Secret, as well as consulting on new business and partnership development for start-ups in the mobile space. She came to mobile from the music and entertainment industry, where she held strategic positions with MTV Networks, Sony BMG Entertainment, and Universal Music Group. Karen started her career as a banker, enjoying great success at JP Morgan Chase and earning a New Business Award for her work there.

On the hunt for more engaging and creative work, Karen left finance to pursue an MBA in Marketing and Media Management from Columbia Business School and transitioned to a career in media. She also has a BA in Economics and French from Tufts.

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Recently By Karen Pattani-Hason

Keeping Agencies at the Top of Their Game with Mobile Wallet
Karen Pattani-Hason, 20 Apr 2016

This post started off just focused on our mobile wallet solution, Urban Airship Wallet, but it quickly became evident that there was something equally important I wanted to talk about — the importance of choosing the right mobile partner for the digital agency community, my area of focus at Urban Airship.

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