Leslie McCollom

Sprint Goes for the Goal at Copa América with Mobile Wallet

Leslie McCollom

June 13, 2016

As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans’ passion for soccer in the tournament’s 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Sprint is helping fans stay connected to the games with a personalized mobile wallet pass powered by Urban Airship.

Best Practices

How the NBA App Engages Fans

Leslie McCollom

June 02, 2016

4 ways the NBA app drives greater fan engagement.

Airship News & Updates

All in a Day’s Work at a Hackathon

Leslie McCollom

June 01, 2016

Last week, Urban Airship engineers visited Google HQ to participate in an Android Pay Hackathon, coming on the heels of Google IO. Hear their biggest takeaways and how they will impact their work going forward.

Best Practices

How To Achieve an 878% ROI on Mobile Engagement Initiatives

Leslie McCollom

April 21, 2016

Many companies in the consideration stage of growing direct mobile relationships with customers might start by assessing if the expense compared against the benefit. Calculating a proposed return on investment (ROI) before committing to a new expense can be challenging, but good news! We worked with Forrester Consulting to help with the task.

Uncategorized

The Best App We Have Ever Seen: BagelNOW

Leslie McCollom

April 01, 2016

Holes — they’re everywhere. But what if a hole could mean a whole new world … of opportunity? Enter BagelNOW, the premier bagels on-demand service and a powerful, user-friendly app for iPhone and Android. You have to see this app to believe it.

Best Practices

Do You Feel Lucky? How Apps Can Use Gamification to Foster Mobile Engagement

Leslie McCollom

March 17, 2016

Many of today’s leading mobile apps use gamification to motivate users to return to their apps again and again.