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Mark McKinney

Vice President of Client Development, Bottle Rocket

Mark McKinney, PhD, is the Vice President of Client Development at Bottle Rocket. He joined Bottle Rocket in 2016 to head the Business Development and Account Services groups. Mark is a digital marketing veteran, having been the Managing Director of Tribal DDB in Dallas, the Chief Strategy Officer of MEplusYOU, and the VP of Digital Innovation for TM Advertising.

Mark is also the author of “My Client is the Devil (And Other Myths)” where he teaches Account Services personnel to remain psychologically hardy while engaging in assertive and mutually beneficial relationships with clients. He has his PhD in Experimental Psychology from the University of Texas at Arlington and is currently an Adjunct Professor of Marketing at Texas Christian University Neeley School of Business.

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