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Melissa Manser

Marketing Specialist, Urban Airship

Melissa Manser writes about the tactics, strategies and success stories mobile marketers are using to help grow their companies. Have a success story you’d like to share? Get in touch with Melissa here.

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Recently By Melissa Manser

Upcoming Webinar: What Consumers Really Want From Mobile Wallet
Melissa Manser, 31 Aug 2016

Fact: more than half of consumers have used a mobile wallet pass. It’s true; we recently surveyed 2,000 smartphone users and found 54% of them had used mobile wallets, including 30% in the past week. On the non-payment side, mobile wallets provide a huge opportunity brands can (and should!) take advantage of to reach new mobile audiences. How? Join us either September 7th or September 8th to review the results of our June 2016 survey on The State of Mobile Wallet Marketing. We’ll…

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3 Mobile Engagement Tactics to Better Connect with Students
Melissa Manser, 24 Aug 2016

Gearing up for the 2017 School Year Ready or not, school either has or is about to begin. And if you are a university or academic organization, communicating with students is a critical part of setting them up for success. The key? Use their phones. Mobile apps are a surefire way to communicate with this ever-so-mobile audience given the ever-present nature of their phones. Let’s explore five use cases educators and administrators can employ to ensure a greater degree of mobile…

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Webinar Recap: Boost Email Engagement with Real-Time Marketing Insights
Melissa Manser, 16 Aug 2016

Last week, we hosted a webinar with Urban Airship Connect partner Customer.io discussing how marketers can use real-time mobile analytics and insight to better inform their marketing strategy and boost email engagement rates. By now it’s no surprise that data rules everything around us. And rightly so. Data allows companies big and small to make more informed business decisions, leading to stronger relationship marketing via a more personalized customer experience. Make Relationship…

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How Sprint Scored Big at Copa América Using Mobile Wallet
Melissa Manser, 8 Aug 2016

Sprint recently teamed with Urban Airship to bring soccer fans an unforgettable experience via mobile wallet technology. As a major sponsor of the 2016 Copa América Centenario, Sprint helped celebrate fans’ passion for soccer in the tournament’s 100th year, which was held for the first time ever outside of South America in 10 locations across the United States. As part of the sponsorship, Sprint offered a sweepstakes with the chance to win daily prizes — the first ever sweepstakes of…

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SXSW Uses Mobile Wallet to Lower Costs & Extend Digital Experience for 2016 Guest Passes
Melissa Manser, 28 Jul 2016

Every year, South by Southwest (SXSW) brings people to Austin, TX from far and wide to enjoy the best music, film and interactive events of the year. For its 2016 event, SXSW catered to the mobile nature of its audience and used mobile wallet solution, Urban Airship Reach, to simplify and improve the Guest Pass experience.The result? Lower costs, broader reach and increased mobile engagement while supporting its focus on sustainability. The ClientSXSW is a well-known North American…

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Apps to Download Before Your Big Trip (And Why to Keep Them Once You’re Back Home)
Melissa Manser, 31 May 2016

Let’s face it — despite the intent, travel vacations can be stressful. Whether it’s last minute changes, delays, getting lost or not having the proper information about your destination, traveling can sometimes border on maddening. But isn’t the whole point of vacations to relax? We’ve pulled together a few types of apps where brands have tried to simplify the travel experience and ensure a great trip. Their goal is to provide great utility in the planning and travel phase, as well as…

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5 Strategies to Enhance Your Holiday Campaign Efforts
Melissa Manser, 6 May 2016

As the mobile experience becomes further tied to both in-store and online shopping, retailers are honing their mobile strategies in preparation for Holiday 2016. Our unique insight into how mobile impacted Holiday 2015 sales can help strength 2016 initiatives.

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Reduce, Re-use, Recycle: Going Green with Mobile Wallet
Melissa Manser, 22 Apr 2016

Earth Day, originally aimed at motivating people to act to help protect our environment, has shifted from a series of events to raise awareness to a day — a whole week, really — dedicated to discussing ways we can lessen our impact on the planet and take action. We carry that sentiment into our product offerings as well. Urban Airship Wallet, for example, is a prime opportunity to lessen the need for printed loyalty cards, tickets, gift cards, coupons and more. In addition to helping the environment, using mobile wallets creates a big payoff for both brands and consumers.

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SXSW Mobile Saturday Recap: Economic Realities — Ad Blocking & Consumer Control
Melissa Manser, 5 Apr 2016

Let’s face it — the landscape of advertising has changed radically over the past two decades. New channels have emerged and gained momentum, but what has the customer benefit been? Have advertisers, marketers, brands and publishers used new tactics, technology and thinking to provide unique opportunities to customers? How are consumers taking matters into their own hands? What does this all mean for media brands?

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SXSW Mobile Saturday Recap: When Success Means an Always Vanishing Customer
Melissa Manser, 31 Mar 2016

User acquisition costs are at an all-time high (~$3 a pop according to Fiksu), so attaining and retaining app users is key. But for brands like Zillow and eHarmony, succeeding at doing so comes at a cost — an always vanishing customer base. In the fourth Mobile Saturday panel, “When Success Means an Always Vanishing Customer,” panelists discussed effective acquisition strategies for their brands and techniques to cater to different customer groups for an improved experience.

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SXSW Mobile Saturday Recap: Revenge of the Bricks, Driven by Clicks
Melissa Manser, 28 Mar 2016

Over the last three years, mobile’s influence on offline purchases has grown 500%, with digital now influencing 64% of all physical purchases. And the retailers in the third Mobile Saturday panel “Revenge of the Bricks, Driven by Clicks,” confirmed this shift to digital domination. The panel explored topics such as building an omni-channel strategy, app features that create a better shopping experience as well as bridging the offline and online experience.

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Why Every App Should Have a Message Center
Melissa Manser, 7 Mar 2016

In addition to push notifications, using message center to share content and new information should be a vital part of your app’s mobile engagement strategy. But if that hasn’t already convinced you to add one into your app, findings from our new benchmarks data report may do the trick.

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Mobile Saturday at SXSW Panel Preview: From Apps to Obsession — Sparking Enviable Fandom
Melissa Manser, 25 Feb 2016

In anticipation of our March 12 Mobile Saturday event at SXSW, we’re spotlighting our speakers, their panels and discussion topics for the day. Our Mobile Saturday panel at SXSW, “From Apps to Obsession — Sparking Enviable Fandom”, will explore how brands from any industry can seize the mobile advantage, and employ strategies to level-up frequency of use to accelerate business outcomes.

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Mobile Saturday at SXSW Panel Preview: When Success Means an Always-Vanishing Customer
Melissa Manser, 18 Feb 2016

Joining us for our “When Success Means an Always-Vanishing Customer” panel is Sara Buzak, mobile product marketing manager at Zillow, and Tracy Kobzeff, director of product marketing and monetization at eHarmony, Inc. Also on the panel will be Tracy’s colleague, eHarmony Vice President of Acquisition Marketing Liz Downs. They’ll touch more on the art and infallible science of efficient acquisition, the latest innovations and strategies for lengthening customer lifecycles as well as their secrets to sustaining successful mobile businesses when the cards seem stacked against you.

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A Match Made in Heaven: Getting Users to Love Your App
Melissa Manser, 11 Feb 2016

Valentine’s Day is around the corner and it’s got us thinking about how apps can make lasting connections with their users. There’s a wealth of general tactics and strategies to be learned from different industries or verticals that can used to drive closer mobile engagement, including dating apps. So why do dating apps captivate and engage their users so well? Just good mobile app strategy? That, and simply put, many of the top apps follow key tenets of a successful relationship — listen and learn, keep things fresh and respect each other.

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Design, Optimize and Analyze for Conversion
Melissa Manser, 4 Feb 2016

Conversion for a brand can mean a variety of different things, depending on your industry, business goals and audience. However, every brand relies on conversion to fuel their business — so how can marketers help optimize their strategy and be rewarded by their customers?

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