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Michael Halka

With a deep technical background, Michael helps make sure customers are successful in their Urban Airship implementations and integrations.

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Mobile App Marketing How-To Series: Welcoming New Users
Michael Halka, 9 Aug 2016

Our research shows that 70% of users abandon an app within 30 days of app install. The good news? That statistic can be cut in half when users opt-in to push notifications and can be messaged. An onboarding campaign or welcome message is a vital tool in your toolbox to increase retention and long-term user engagement. It also helps apps make a great first impression. An app welcome message can: Educate users on what they will get by using your app Illustrate easy steps to…

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