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Phil West

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In-Store Pickup: A Better Omnichannel Engagement With Mobile Wallet
Phil West, 16 Feb 2016

Retailers are scrambling to strengthen overall omni-channel marketing experiences to drive more sales online, mobile and in-store — wherever the customer is, however they choose to make a purchase. For a customer, today’s in-store pickup experience is still quite cumbersome — checking email to see if their order is ready for pickup, printing the order confirmation, having to physically bring that piece of paper to the store (not to mention the journey there). All of this can be streamlined by using mobile wallet.

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Creating a Winning Welcome Campaign
Phil West, 28 Jan 2016

When brands use a welcome series, they can get users engaged early and often in your app so they become loyal users. Your initial campaign to engage your app users and turn them into loyal users is the most critical campaign you will run. We share a few tips.

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