Writer | Author Page

Phil West

Recently By Phil West

Web Notifications ROI for Retailers Revealed
Phil West, 17 Sep 2018

If you’re a retailer and you’re not already using web notifications, it’s time to revisit this channel. And once you see these stats, we think you’ll definitely want to — before the holiday season.  

Read More »

Creating a Winning Welcome Campaign
Phil West, 28 Jan 2016

When brands use a welcome series, they can get users engaged early and often in your app so they become loyal users. Your initial campaign to engage your app users and turn them into loyal users is the most critical campaign you will run. We share a few tips.

Read More »