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Scott Townsend

Recently By Scott Townsend

Apple Watch set to become gatekeeper to the iPhone
Scott Townsend, 10 Nov 2014

The impending market release of the Apple Watch is generating a lot of hype and is being met with polarized opinions of how successful it will be.  After watching the keynote I was surprised to hear people dismiss it. I am excited for the Apple Watch and believe that it is going to be a game-changer for consumers and marketers alike. Out of pocket When the iPhone and iPad were first introduced, they were met by similar skepticism but now it is hard to remember life without…

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Customer Success Story: Swirl Uses Push To Boost Mobile Orders By 20%
Scott Townsend, 4 Nov 2011

Swirl, an established online sample sale site created in partnership with DailyCandy, wanted to grow its already successful email based flash sale business by adding an offering built for mobile. They created an app to host daily flash sales and utilized push notifications to deliver alerts each day to notify users when new sales begin. This new daily call to action, sent directly to customers’ mobile devices, resulted in a significant increase in traffic and sales and also added new…

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Push Notifications: With Great Power Comes Great Responsibility
Scott Townsend, 1 Nov 2011

As a marketer, it’s exciting to see companies large and small using Push Notifications to drive business goals.  The customer case studies we have produced over the past few months make it clear that Push is a powerful tool for business.  We’ve seen them deliver a daily dose of learning for Dictionary.com, make radio social for Jelli, and drive commerce for Swirl.  But like Peter Parker’s uncle Ben used to say, “with great power comes great responsibility”. In the changing…

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Improve The Way You Push – Maximize Your Opt-in Moment
Scott Townsend, 27 Sep 2011

Push notifications and location updates are proven engagement drivers for mobile apps so there is strong incentive to maximize opt-in rates. Like it or not, most users will not give you a second chance open these valuable lines of communication. Asking for permission to send push notifications and to track location is a pretty big ask for most people. This is why every app developer should consider taking a look at how their app treats the opt-in moment and upon seeing the request,…

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Headed to San Francisco for GigaOm’s Mobilize
Scott Townsend, 23 Sep 2011

Once again, our fearless leader is off to the Bay Area to speak at the prestigious mobile industry conference, Mobilize, which is put on by the good folks at GigaOm. This year it expands to become a two-day event, and the line up of other speakers is very impressive, as always. Our CEO Scott Kveton will be on a panel of execs from a few other mobile infrastructure players. The topic is around how companies like ours are able to sell direct to developers and publishers while skipping…

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Customer Case Study: Jelli finds a 30% increase in key feature usage thanks to Push Notifications
Scott Townsend, 21 Sep 2011

The Jelli music app began promoting community and game features with a social strategy using push notifications to revitalize social sharing and rating functions.  Their real-time alerts highlighting the app’s unique features drove a measurable increase in engagement, repeat app opens, and usage of key social features. Download the Case Study     “We didn’t pretend that we’d build push for a nanosecond. We were looking for something that would get us started fast and grow with us.…

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App Developer Survey Results: How & Where We Push
Scott Townsend, 11 Aug 2011

Our business relies on answering the demands of mobile application developers. We always want to hear from the developer community which is why we partnered up with GetJar to survey a large group of developers about their development plans. Which mobile messaging channels do you use to communicate with users: Email was the winner in what developers are using right now, with push notifications in a close second.  When we asked what communications channels developers plan to use,…

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Just Another Friday At Urban Airship
Scott Townsend, 17 Jun 2011

It’s Friday morning and although we are pushing hard to continue scaling, our thoughts are set on 4pm when we’ll open up our warehouse door to let the sun in and tap a fresh keg.  It’s just another Friday at Urban Airship. Some of the perks of working at Urban Airship: •    Self-motivated team. We work in an environment without layers of management to answer to, so self motivated people thrive. Each and every member of the team is focused on the company’s success. We take our…

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Push: Social Media’s Mobile Secret Weapon
Scott Townsend, 16 May 2011

Recently Brad Feld, managing director at Foundry Group, wrote a great post about the importance of comm channels for audience engagement.  Summarizing the post, Brad refers to email as the perfect comm channel for online social media.  Mobile requires a different tool for social to be most effective.  Push Notifications are quickly proving to be the perfect social media audience building comm channel for mobile.  We are seeing hundreds of apps including Gowalla, Ditto,  Soundtracking…

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Announcing Airship Revenge!
Scott Townsend, 1 Apr 2011

Can you think of a better day  to launch an exciting new product than April 1st? We are proud to announce a revolutionary new gaming platform.  We think it’s a great compliment to our existing mobile platform.  You can see this breathtaking technology in action right now!  Just PUSH START.  Be on the look out for the evil Honey Badger and his friends, who want nothing more than to take you down. Rank in the Top 100 scores to win a free t-shirt.

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CTIA App Strategy Report: Engagement, not Downloads, for Mobile App Measurement
Scott Townsend, 23 Mar 2011

How are you measuring the success of your app? Many people are measuring success by looking at their download count. Although this is a useful metric, this data point alone could be leading you to a misinformed conclusion. At CTIA this week, the focus was on repeat engagement, getting people back into apps after the initial download. As mobile marketing has become more important, so has the need to measure success with informative data. Mobile Marketer has a good round-up from the…

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Announcing Embedded Push For Android: Powering ESPN ScoreCenter, shopkick, Tapulous and more apps
Scott Townsend, 22 Mar 2011

Today we announced the availability of Embedded Push for Android. As more platforms crop up and as more devices running different versions of Android come to market, developers are challenged to build and maintain the significant infrastructure needed to support mobile features across multiple platforms. We are excited to offer Embedded Push, an alternate push notification solution to C2DM that will help Android developers and users. Our Embedded Push product is more robust than C2DM…

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