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Simmi Singh Corcoran

Director, Content & Customer Marketing, Urban Airship

Simmi is Urban Airship’s director of content and customer marketing. An award-winning public relations and marketing executive, Simmi has run corporate communications and public relations programs for major consumer and B2B brands both on the client side and the agency side, with top firms like Hill & Knowlton and Waggener Edstrom Worldwide.

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Recently By Simmi Singh Corcoran

Mobile Messaging Strategy: Where Should I Direct My Audience?
Simmi Singh Corcoran, 28 Apr 2016

We know mobile messaging is tough. The ramifications of the wrong message can be high, and making sure you’re providing utility to your recipients can be challenging. What you feel is important enough to share may not be important in your user’s eyes. And with the ever-present fear of app deletion at play, you want to get it right.

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3 Key Mobile App User Stats & Opportunities
Simmi Singh Corcoran, 4 Apr 2016

Hockey legend Wayne Gretzky is often quoted as saying: “Skate to where the puck is going to be.” The reason to invest in a mobile app is similar: companies need to go where customer trends are going — on mobile. While some of our latest findings on mobile app usage may seem obvious, many were not at all what we expected.

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15 Mobile Insights You Can’t Miss from SXSW 2016
Simmi Singh Corcoran, 21 Mar 2016

“User utility is everything.” That, in a nutshell, was the key takeaway from Urban Airship’s fourth Mobile Saturday event at SXSW 2016, an annual gathering of industry thought leaders focused on what’s next in mobile. And that should come as no shock — or should it?

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