Balancing Personalization and Privacy

Leaders from Atimi, the NFL and ABC News discuss finding a balance between respecting privacy and personalizing messages to find the right level of relevancy that enhances users’ brand experiences.

“You only get one shot,” said Scott Michaels, Vice President at app development agency Atimi, as he opened up this panel discussion at Mobile Saturday. If a brand gets too personal and makes the user uncomfortable, the user will opt out of location or push notifications, or go so far as to delete the app all together. “There’s no use case where a user goes back into an app to turn on push notifications again.”

Read the full article and see what people attending the session had to say: