Customer spotlight: Everyware directly connects small businesses to local customers
Published on 21 Aug 2014
The Everyware app connects consumers to small businesses within their “10 mile universe,” while enabling SMBs to fully leverage the power of mobile to build and grow direct communication with their customers. Everyware automates marketing touch points, facilitates appointment scheduling, and streamlines service-based communications for SMBs, while for consumers it combines reviews, deals, navigation, search, social and scheduling into one application, enabling them to communicate with the businesses all around them.
The Everyware app pulls in information about local businesses spanning several categories, enabling consumers to easily find locations, web sites and rating and reviews, with the ability to invite friends, call, check-in and setup and manage appointments.
SMBs that register with Everyware get a unique mobile number to support text messaging (powered by Twilio), as well as the ability to send push notifications through Urban Airship about upcoming appointments or marketing and loyalty offers. With this ability, a dentist can send a reminder via push about a customer’s upcoming appointment, reward customers fulfilling their six-month cleanings, or learn if customers are running late to optimize hygienist staffing.
Deals are also a key component to the app. Small business owners can create their own deals, ideal for loyalty programs, by using how often a user visits a business, special days such as their birthday or anniversary and other information. If a user visits their local hair salon multiple times a year for hair coloring services, the hair salon can send a 25% off their next haircut through the app. With real-time geofencing SMBs can now alert there customers on special deals as their driving by the location.
As each user builds out their “10 Mile Universe”, they will start to receive customized offers based on their purchasing history at their favorite local small businesses. By drawing from users’ habits to create custom deals, Everyware helps businesses establish ongoing relationships with their customers, and manage their ongoing interactions. This goes above and beyond the daily deal providers that tend to create one-and-done customers. Instead, Everwyare will create satisfied and loyal customers for small businesses that will provide repeat business long term.
With several high-profile A-list celebrities among its investors, Everyware is focused on building out depth within San Francisco, New York, and Miami metro areas first, but chances are it already has some of the most comprehensive and easily accessible information on local small business in your area right now.
So, what are you waiting for? Download the Everyware app for iOS or Android to find and support your local small businesses, or if you are an SMB yourself, see how easy it is to generate more business and streamline operations by getting in on the mobile revolution.