Dictionary.com increases mobile app engagement with Urban Airship push notification
Published on 27 Jan 2011
We are happy to make a new case study from Dictionary.com available today describing how they used push to increase user engagement with their mobile app. Like many companies who have a successful mobile app, their decision to use push was a natural evolution.
“We wanted to enhance our users’ learning experience by increasing their access to our Word of the Day feature through push notification. Push noti-fication offers our word enthusiasts the added value of accessing one of our most popular features without the need to directly access the app.,” said Lisa Sullivan-Cross, General Manager, Mobile at Dictionary.com
Part of the key to their success was they identified an already popular feature of their website and mobile app as an ideal candidate for push messaging. As you look at using push messaging or more engaging rich push capabilities, it is important to focus on the things your customers are already using or information that they are trying to access. This will help you avoid the trap of devolving into simple marketing messages that could lead to turning off push, or worse, uninstalling your app.
Dictionary.com had great results based on their careful use of push. While many apps decrease engagement over time, Dictionary.com was able to increase their app engagement of an already very popular app. To learn more download the case study now.