Dictionary.com Pushing Word of the Day With Urban Airship

Proper spelling is crucial for the written word, especially when having a party. Probably the word I look up most is Hors D’oeuvres, a standby in the Evite economy. Another social spelling necessity is RSVP (all caps? periods after the letters? And what does it mean, anyway?) Luckily, when I’m texting out my invites, I have the dictionary.com iPhone app as a handy reference to these and other social dilemmas.

No, one simply could not host a proper party without the dictionary.com iPhone app.

There’s a Word for That

The iPhone app’s cool Word of the Day Feature also helps out in the chitchat hour of the party, when engaging in small talk. Say for instance, someone is describing her latest culinary triumph, a spatchcock chicken. You probably wouldn’t the slightest clue what she means unless you chose to receive the optional Word of the Day Push Notification from dictionary.com, in which case you’d know right away that “spatchcock” means “fowl that has been dressed and split open for grilling.” Then you could respond with a witty retort.

I venerate the Word of the Day, which, it so happens, is delivered via Urban Airship’s AirMail Push service. We are thrilled to be working with Dictionary.com to enrich the vocabularies of the millions of app users on the Apple iOS and Android platforms by delivering a fresh cool word every day. The free Dictionary.com app delivers world-class reference content from Dictionary.com and Thesaurus.com including nearly 1,000,000 words and definitions and 90,000 synonyms and antonyms.

Dictionary.com push notifications don’t only help users learn new words. They also help dictionary.com with its mobile business strategy, enabling the company to interact with users in real-time, directly to their pockets. And in a way that is non-meretricious because it is opt-in.

Just like a gifted party host, the app is well mannered.