Customer Spotlight: Famous Footwear App Leads To Everyday Victories For You and Your Family
Published on 20 Nov 2013
With more than 1,000 locations nationwide, Famous Footwear is making it easier for shoppers to plan, shop and track purchases of shoe styles and brands that fit their lifestyle with their recently introduced mobile and tablet apps, which were developed by OgilvyOne.
With simple registration and access to the Rewards program directly from the app, customers are given instant access to mobile-only exclusive discounts, opportunities for bonus points and the ability to redeem their points at any time. Shoppers are also given a virtual rewards card (so it’s always with you) and the ability to find a store near you.
So you’ve checked out the app and you found a pair of shoes that you like? Simply save it to your favorites, share it with your social networks (Twitter, Facebook, and email), find a store near you, or buy it wihtin the app itself. It’s that easy.
Want to know some of the latest trends? Get inspiration by scrolling through the app’s home screen, read the newest posts on the Famous blog and discover what their style experts are saying. Become a fashion guide by sharing your own photos on Instagram and Twitter with #myvictory, or see what fashions are most popular from others’ social media contributions.
Rewards customers without the app typically receive rewards via email or snail-mail four times a year. However, with the app’s digital wallet feature users can see their Rewards points and dollars earned at any time. During the purchase of their latest pair of shoes, shoppers can instantly apply their digital rewards certificates to the order to maximize savings. In addition, rewards customers are alerted by push notifications when they have earned enough reward points to redeem certificates to apply on their next purchase. They are also reminded via push notifications when those certificates are about to expire.
From athletic to casual and dress shoes, Famous Footwear has more than 100 brands for women, men and children, making it a one-stop-shop for the entire family, which means users can make the most of their time and money—leading to little victories every time you use the app.