Funky Pigeon Sees Soaring Conversion with Automation Push Messaging
Published on 4 Sep 2014
Funky Pigeon’s app helps users create and send postcards to friends and family, at home or on the go. A W.H. Smith brand, the UK-based company uses Urban Airship’s automated push to notify users of new deals.
With mobile marketing automation, Funky Pigeon delays sending offers until users get acquainted with the app. They’ve seen amazing conversion rate increases using automated push messaging, surpassing email conversion by a long shot.
How much you ask? You’ll have to read Funky Pigeon’s case study to find out (it’s worth it!).