Highlights From Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms Report

In this Critical Capabilities companion report to the 2018 Gartner Magic Quadrant for Mobile Marketing Platforms, Urban Airship received the highest product scores in three of four Use Cases. Get the details - download your copy today!


In Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms (1) Urban Airship was named a Leader and positioned furthest to the right in the Leaders quadrant on the completeness of vision axis overall.

In this new companion report, 2018 Critical Capabilities for Mobile Marketing Platforms (2) Gartner extended its Magic Quadrant analysis for deeper insight into product and service offerings of the 15 included mobile marketing platform vendors.

The new report offers a comparative analysis that scores competing products and services against a set of critical capabilities identified by Gartner.

We’re thrilled to say that Urban Airship achieved the highest Product Scores for the Campaign Creation, Orchestration and Execution Use Cases, and the second-highest score in the Measurement and Optimization Use Case.

Urban Airship achieved the highest Product Scores for the Campaign Creation, Orchestration (seen here) and Execution Use Cases, and the second-highest score in Measurement and Optimization Use Case.  Download the report to see all of the scores.

This graphic was published by Gartner, Inc. as part of a larger research document* and should be evaluated in the context of the entire document. The Gartner document is available here from Urban Airship.

In a press release issued today, our CEO and president Brett Caine said, “We believe Urban Airship’s scores in Gartner’s Critical Capabilities report validate the success our customers are seeing.” He went on to say that the Urban Airship platform offers capabilities that are “critical for marketers to both understand new customer expectations and to take immediate and relevant action in order to exceed them.”

Want to talk it over? We’re happy to answer any questions you might have about the report results (contact us here) or schedule a personalized demo of our platform today!

>> Click here to download a complimentary copy of the Gartner report.

(1) Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, July 12, 2018
(2) Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, October 30, 2018

Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.