Hey you Android app developers: users aren’t using your apps. Engage them, dangit!

Cool: Nielsen™ Smartphone Analytics. Similar to those devices that track how much television people watch, Nielsen has a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones. The first reported data from this effort looks at Android App usage.

Among the interesting findings, the average Android user spends more time with apps than with web and only a very small proportion of apps (10%) account for most of the app usage (43%). The top 50 apps account for 61 percent of all time spent:

So if your app isn’t one of the top 10, it’s sitting idle, not getting used. Why? Because your users forgot about it on account of it doesn’t say anything to them in the pushes and such. Engage them, dangit! Context them!