Mobile Engagement Drives Happier Holidays for Retailers

Want to see all our holiday benchmark reports, including our latest? Here are the links:


Perhaps no other time of the year brings mobile’s massive transformation into such sharp focus as the holidays, where the confluence of consumers looking for deals and retailers counting on cashing in on a very significant portion of annual sales meet with unbridled enthusiasm.

Shoppers clearly had their mobile device in hand on every key day during Cyber Week.

This is huge news, especially for retailers that have focused valuable efforts developing an app in order to be in their customers’ hands at the moment of need, inspiration and action—in-store or out.

To help inform the remainder of your holiday strategy and enhance 2015 planning, Urban Airship’s Strategy Consulting team has repeated its analysis of holiday retail push notification performance between 11/22 and 12/4 using the same 150 retail apps as last year. You can download the full report: Urban Airship’s 2014 Holiday Recap right here.

Examples of mobile messaging from top brands for Cyber Week

Findings show increased adoption of mobile messaging by retailers and a very positive response from shoppers:

Download the full report today to gear up for the 2015 holiday season - and find best practices you can put to work any time of the year. 

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