New Mobile Experiences Offer New Levels of Reach, Relevance and Immediacy

This morning at Mobile World Congress we introduced the industry’s first interactive in-app campaign solution, new lifecycle marketing tools, support for Apple Watch and new data integration solutions to flexibly combine online and offline data within Urban Airship or any enterprise business systems. A slew of important new capabilities that will be made available over the next several weeks, powered by our new SDK coming this month.

All the new enhancements to our mobile engagement platform are focused on realizing three massive double-down opportunities relevant to any app.

  1. Overcome APPathy: 70% of people don’t use apps 30-days after download
  2. Reach your entire audience: only around half of users opt in to push notifications, which improve engagement 4X and retention 2X
  3. Boost messaging relevancy: highly targeted notifications increase response rates 4X-7X and now all your data can be used—online, offline, mobile.

In addition, we’re arming marketers to tackle an entirely new era of actionable 3-second glanceable moments with the highly anticipated arrival of Apple Watch in addition to our existing support for Android Wear.

Get all the details by checking out the announcement or our What’s New page where you can also register for an upcoming product webinar.