Personalizing the Mobile Experience

Leaders from R/GA, Backcountry.com and the Golf Channel discuss the critical importance of zeroing in on users’ preferences and understanding audience behavior to drive mobile app success.

“We took away our employees’ desktops and tablets for a period of days and told them to use their phones to try the products, to think about the products,” said Jonathan Nielsen, EVP of Product at Backcountry.com. “It was a very impactful ... powerful moment for us to really understand what our customers are experiencing and how that could and should be better.”

Read the full article and see what people attending the session had to say: