Red Bull Gives You Wings…And Push Notifications
Published on 25 May 2012
Recently, Red Bull Media House chose Urban Airship to power push notifications across its apps due to its market leadership, reporting and statistics and its high-performance system that could push news to all app users within seconds.
Check out Red Bull TV for iOS and Android, or the Red Bulletin and Red Bull Illume HD for iPad to get an in-depth look at some of its most visual content, including behind-the-scenes footage of some of your favorite sports and entertainment stars. Or download Red Bull Kart Fighter to see how the brand is taking entertainment to a new level.
Red Bull Media House plans to integrate Urban Airship push into all of its apps and games where it makes sense, with Red Bull TV being the first to use push messaging to notify users of live events. In addition to promoting events like Red Bull Crashed Ice, it plans to use push to promote specific content and to drive social games, where notifications can rally team missions and enable you to virtually join your friends.