Rosé Time Delivers Wine and Mobile Inspiration at Cannes Lions

Rosé Time Delivers Wine and Mobile Inspiration at Cannes Lions

#HowToCannes. It’s the hashtag to make the most of the world’s largest gathering of advertising, marketing and creative professionals. And nothing epitomizes Cannes Lions more than rosé and discussions on where the future of advertising and marketing are headed.

Created by our partner agency Intergalactic and powered by Urban Airship’s mobile engagement platform, the Rosé Time app for Apple Watch showcases the types of simple but powerful in-venue experiences brands can quickly deliver to consumers with savvy development, real-time mobile marketing automation using Gimbal beacons, and out-of-the- box support for actionable Watch notifications.

Two weeks ago, Rosé Time was a fun agency brainstorm. Now it’s live, in the wild and working to inspire mobile innovation one glass of wine at a time. If you’re not at Cannes Lions, check out this video to get drier and but no less delicious inspiration.

Festival attendees in proximity of the VIP section of Cannes Lions Beach—who have an Apple Watch and the Rosé Time app — receive beacon-triggered notifications enabling them to order a glass of rosé with a single tap to the Watch face. Responses and beacon data associate the order with the table location to streamline delivery. How streamlined? Well our good friend and partner Jason Burby (pictured on the left) actually tested us on it.

“Like the glass of rosé that landed in my hand 40 seconds after tapping my Watch face, the Rosé Time app perfectly blends the digital and physical worlds.” said Jason Burby, President of the Americas at Possible. “This is a great example of how mobile technology can be used to create truly impactful experiences.”

Download the Rosé Time app for Apple Watch and come talk about mobile with Urban Airship and Intergalactic on the Cannes Lions Beach. Urban Airship will also be available for discussions following its Cannes Lions Innovation panel on wearables, taking place on the Cannes Lions Discovery Stage, Thursday, 25 June, 11:55a.m. – 12:45p.m. See you at the beach!