Sprint Goes for the Goal at Copa América with Mobile Wallet
Published on 13 Jun 2016
As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans' passion for soccer in the tournament's 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States.
Not only can Sprint customers watch every live match of 2016 Copa América Centenario for free with no data charges when they sign up for the fuboTV app (after 60 days, pay $9.99/mo plus data usage), Sprint’s next-level sweepstakes offers the chance to win daily prizes including a VIP trip to attend the final match. (No purchase necessary to enter. See details at sprint.com/copa.)
To fulfill both short- and long-term engagement objectives, Sprint is enabling sweepstakes participants to download a personalized mobile wallet pass powered by Urban Airship Reach.
“Wallet offered us a new and impactful way of reconnecting with soccer fans throughout the tournament,” said Luis Martinez, Digital Lead, Multicultural Marketing at Sprint.
“Wallet offered us a new and impactful way of reconnecting with soccer fans throughout the tournament,” said Luis Martinez, Digital Lead, Multicultural Marketing at Sprint. With 16 teams and 32 matches taking place from June 3rd-26th, fans’ excitement is already high with thousands of wallet passes downloaded in the weeks leading up to Copa.
Mobile wallet passes offered Sprint a highly visible way to engage sweepstakes entrants, opening up an ongoing mobile messaging channel and keeping fans informed of extra entries earned based on the number of goals their favorite team has scored throughout the tournament.
The back of the pass contains links to keep entrants connected to the broader world of Sprint and Copa including its dedicated website and Sprint’s social channels where various activities also earn extra sweepstakes entries.
¡GOAL! Why Sprint Turned to Urban Airship Reach
Urban Airship Reach offered an ideal solution for Sprint to engage with soccer fans in a highly visible way and on a short timeline — from conception to execution, the mobile wallet campaign only took three weeks. In addition, the brilliant way that Sprint is utilizing Wallet extends a traditionally short-lived sweepstakes time period into a longer-term play for fan engagement.
“In the short-term, we hope to add value to the sweepstakes and the Copa experience via fans’ mobile wallet,” said Martinez. “In the longer term, we hope to create a new marketing channel, targeting soccer fans with relevant messaging and offers, ultimately designed to move the pass holder down the funnel to conversion.”
For Sprint, Copa is a chance to reach out to the millions of soccer fans in the U.S. who are coming together to witness these historic games, and mobile wallets are key to easily extending that engagement.
An example of a game time notification a pass holder would receive on iOS.
Go For the Win!
Click here with your mobile device to enter the sweepstakes, download the mobile wallet pass and get your game on with the chance to win daily prizes such as a TAG Heuer Watch, Samsung electronics, Nike Soccer Gear, soccer memorabilia signed by David Beckham and other legends and, of course, a VIP trip for 2 to attend the final game!
As more and more companies explore the new world of mobile engagement that wallets unlock, don’t hesitate to contact us for inspiration on your winning game plan, or get started now with a free trial of Urban Airship Reach.