Survive and Thrive at Bonnaroo Using Their Perfect Festival Companion App
Published on 12 Jun 2013
Summer music festival season is upon us. Pretty soon hordes of music fans will journey to both rural and urban settings to catch their favorite artists and bask in the glorious communal experience of a multi-day music and arts festival. However, between traveling, camping and making the difficult decisions that come with schedule conflicts, experiencing a music festival can be quite stressful. The Bonnaroo Music and Arts Festival in Manchester, Tennessee kicks off this Thursday with its official mobile app, designed by Aloompa, to help make their festivalgoers’ experience as stress-free as possible.
The 2013 app is about as jam-packed as Bonnaroo’s lineup, which this year features the likes of Paul McCartney, Tom Petty & The Heartbreakers, Mumford & Sons and Wilco. The Bonnaroo app is all about the journey of attending the festival; from the moment you hit the road towards the 700-acre farm that hosts the festival, to the months following this epic weekend.
Not only does the app feature a map of the vast campsites, festival grounds, and vendor locations, but also an interactive road trip map where users can drop pins for food, brew, hotel, and other noteworthy recommendations for other traveling attendees.
Once you arrive at the festival, you need a strategy and plan for seeing all of your favorite acts. With an easy-to-use alphabetical listing of all the artists and comedians, the app allows you to create a personal schedule. Once you click on a name, you will be directed to a page that includes their scheduled set time, stage and the option to add the act to your schedule. You can also opt to receive a push notification before an artist goes on stage. Whether it be five minutes or five hours before the artists go on stage, the app allows you the flexibility to select how early you want to receive your notification because there is no way you are getting a front-row spot for Paul McCartney unless you stake it out hours in advance.
With a lineup as diverse as Bonnaroo, the app makes it easy to not only see your favorite bands, but to also discover artists you have never heard before. Music discovery is enabled with a section that accompanies each artist page along with links to their social media profiles and websites. Many of the pages are integrated into the iTunes store, so that you can instantly preview or purchase the music as well.
Once you’ve arrived, set up your personal schedule and notifications, you now need to make sure you are in contact with the rest of your friends at Bonnaroo. With conflicts as brutal as Wilco, Jim James and The xx all playing at the same time, it is likely you will split off from the rest of your festival crew at one point or another. Thankfully, this year’s Bonnaroo app includes new features that allow you to share schedules and locations with friends. All you have to do is connect your Facebook account and choose whom to share your location with, so that you will never get separated from your friends on the festival grounds ever again. Combined with GroupMe integration, you and your friends can stay in contact through a group text message thread within the app and designate meeting times and locations. You can also take photos and post status updates to Facebook and Twitter directly through the app to make your friends jealous about what they are missing.
Once the four-day festival comes to an end, the festival app includes a latest news section and social media feed to keep you up-to-date on all things related to Bonnaroo. There is also a Roo Radio and YouTube channel page to keep you entertained throughout the months leading up to next year’s festival.