The Hardest Part of Saying Hello

Back in December we said hello to Tello, bringing on board a stellar team and its PassTools solution that makes it easy to create, manage and dynamically update Apple Passbook passes.

Since then we’ve gone on to power innovative Passbook integrations for ThrillCall, Orange, Alaska Airlines and many other customers we’ve yet had the pleasure of talking about. As a Google Wallet sandbox partner at Google I/O, we were one of the only solution providers with working a loyalty integration using new capabilities coming to Google Wallet. Both our mobile wallet technology and our ambitions are extensible.

Where we are at today is the proverbial tip of the iceberg for what’s to come considering the convenience and value mobile wallets offer consumers, and the efficiencies and ROI they deliver to businesses with multiple ways to incent greater engagement from customers. Add to that, the industry’s highest performing push messaging service used by the largest organizations in the world and the most sophisticated approach to location targeting, and it’s clear Urban Airship is well positioned as the leading innovator for the two communication channels specifically designed to engage smartphone and tablet users.

All that said, the hardest part of saying hello is sometimes having to say goodbye, and it’s with thankful admiration that I relate that Joe Beninato will be leaving the Airship at the end of the month. Echeyde Cubillo will also be moving on in the next several weeks after working to make the transition seamless.

Joe founded Tello and led the team in creating one of the first complete Passbook management services. As a repeat entrepreneur, Tello was his seventh startup, with two prior IPOs, two acquisitions and three companies that remain private. In total he has worked with more than 15 startups, serving as founder, employee, investor or advisor. In other words, he’s a serious serial entrepreneur and we know it’s only a matter of time before our paths will cross again.

Echeyde Cubillo is a hands-on technologist, startup co-founder and product strategist that has had three back-to-back exits selling Bix to Y!, Singlefeed to Alibaba and Tello to Urban Airship. Earlier in his career, as a software architect for eBay, he scaled MyeBay from 2 million users to more than 50 million users.

As part of the transition, the entire PassTools team in Palo Alto has been asked to join our staff in our San Francisco office to continue building out sophisticated mobile loyalty and reward solutions for this rapidly growing segment of the mobile marketing industry. We are also investing in further building out our senior product leadership team to ensure our customers have the latest and greatest capabilities to dramatically influence their business results. Details to be announced soon.

Joe and Echeyde, thank you so much for your diligence and leadership in getting our mobile wallet solution up-and-running. Best of luck in your next endeavors…not that either of you seem to need it. ☺