The Mobile Engagement Loop: A New Take on the Marketing Funnel
Published on 30 Oct 2015
The mobile engagement loop is a new approach to viewing your customer acquisition and conversion efforts. Marketers have relied on the well-known marketing funnel to guide their efforts, but it does not account for the opportunity brands have to continually engage with their customers.
The mobile engagement loop does this and more — it challenges marketers to think beyond one conversion cycle and integrate re-engagement into the process.
In this whitepaper, we’ll discuss the four stages of the mobile engagement loop, what each means, the importance of the “branding halo” and tactics from each stage your brand can use to build long-term bonds with your customers. Download the whitepaper to learn more.