Personalization is a hot topic in mobile engagement, but we’ve found the concept can mean different things to different people.
Urban Airship Acquires Accengage, Creating Unprecedented Opportunity for Brands to Engage With Customers Worldwide
Urban Airship today announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets and other channels.
Urban Airship and Vue Entertainment have partnered up to make movie tickets available in Google Pay.
Urban Airship Wins “Most Effective Messaging Campaign” at 2018 Effective Mobile Marketing Awards for BBC News' Royal Wedding Notification campaign
Hear from the BBC, Vodafone, ASDA and Other Leading Brands at Our Digital Engagement Forum in London
The final Digital Engagement Forum event in London will be hosting a conversation with speakers from the BBC, Vodafone, ASDA and other leading brands on the best digital engagement best practices.
Gartner published its first Magic Quadrant for Mobile Marketing Platforms, and we’re proud to say Urban Airship has been named a Leader. Learn more.
Learn all about our Digital Engagement Forum series. We share a sampling of brands joining us, topics we'll tackle, cities we're visiting (and when) and more.
Now, digital marketers can build hyperpersonalized mobile wallet passes users will love. See how our gamechanging Adaptive Wallet Pass Management makes it possible.
Voice notifications have a huge amount of potential for brands to connect with customers in the right way at the right time. See how we're making that happen, and join our Voice Notification Early Access Program.
Be there for these can't-miss sessions at Mobile World Congress Americas — and see how to get free passes!
Ever wished you could send personalized notifications to any channel or device in your marketing stack — from one centralized platform? Now you can. Learn how.
The holiday shopping season is just around the corner! Join our webinar for ideas and advice from our mobile pros and make this your best year ever.
Mobile World Congress comes to America for the first time this September: here’s why you should be there.
Register for our upcoming webinar featuring Forrester’s Thomas Husson to learn which mobile marketing tactics are worth the effort — and which are just a distraction.
Chrome push notifications on macOS are different in Chrome 59. Here's what you need to know to keep your web push notifications strategy strong.
With the Urban Airship Engage app, you can easily integrate push notifications and in-app messaging to campaigns in your Salesforce Marketing Cloud Journey Builder. Get the details in this post.
From our first push notification in 2009 to today, take a walk down memory lane — and a look ahead — as we hit our one trillionth push notification.
Want to meet up with peers, top brands and leading mobile strategists to uncover new ways to boost your mobile growth? See what we’ve put together for you.
Want more digital growth? The landscape is shifting to in-the-moment communications; our Digital Growth Platform will help you future-proof your customer connections.
Looking for best practices and new ideas to boost mobile growth and ROI? Our new Mobile Engagement Best Practices online series is for you. Learn more.
Register for our webinar, "Predicting User Churn & Mobile App Retention Benchmarks" and get valuable insights into boosting app retention rates.
Hear what we’ll be up to at Mobile World Congress 2017 — and how you can score a complimentary, one-on-one consultation with our experts.
Deeper insights, better results: learn what you can do with the new features in our mobile data analytics and mobile data integration tools.
A Q&A with Urban Airship's CMO, Erin Hintz, who was just named by Mobile Marketer magazine among the "25 Mobile Women to Watch" in 2017.
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
Our innovative mobile wallet campaign with POLITICO and DigitasLBI scores Mobile Marketing Magazine's "Most Effective Publisher Offering" award.
Publishers Can Now Create and Send Apple News App Push Notifications Using Urban Airship’s Engage Composer
Urban Airship is proud to be the first to offer third-party support for Apple News app push notifications. Learn more.
Learn how Urban Airship's sees the future of mobile growth, and how our next-generation Digital Growth Platform is turning our vision into reality.
Sending rich push notifications? Learn the benefits of using a content delivery network to give your rich media the best chance of making it to your customers.
Learn how our operations team helps us continue to deliver fast, reliable mobile engagement tools as we grow along with our customers.
Learn how our new custom event triggers help you create automated push notifications that deliver personalized messages at the moment they matter most.
Push notifications with pictures have 56% higher direct open rate than those without. Leverage the power of pictures with rich notifications.
Our new UI for composing push notifications, in-app messaging and message center messages make your job easier and simpler. See for yourself.
I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, and I believe that digital played a key role. Digital made it possible (not necessarily easy) to more directly attribute marketing efforts to measurable business outcomes. Of course,…
Seven years ago we introduced Urban Airship to mobile app developers at WWDC 2009, handing out coffee and donuts to the hording masses waiting to get in. We didn't have a ticket to attend ourselves, but we had the first functioning third-party push notification service that made it easy to use this brand new form of communication. Fast-forward through lots of change and Urban Airship now regularly delivers one billion notifications a day for 40,000 apps including some of the best known…
Ever wish two of your best friends were closer? It would make life so much easier … for you. That’s what we’re aiming for with two key new integrations. Many of our customers love Google Analytics. It’s the de facto standard tool for web analytics, and, increasingly, companies are adopting it for app analytics too. It’s outstanding for aggregate user reporting and insights, it’s a comfortable tool that requires little retraining and it’s always improving. And our customers use Urban…
There is a proliferation of technology providers out there. Anybody glancing at a Lumascape can easily be overwhelmed by the multitude of colors and logos. Part of the reason so many providers exist is to address the differing needs of varied departments across a business.
Many of you use Engage message composer — our flagship product — to message your mobile app audience. But, in the past year, we've released several new products (Wallet, Connect and Insight) to help you take advantage of the rapidly expanding opportunity mobile is presenting to many businesses. To make it easier to learn more about and use these tools, we're making some updates to the user interface over the next several weeks.
Our real-time marketing and omnichannel marketing enablement tool Urban Airship Connect just got better with the addition of two new partners, Snowplow and SparkPage. Learn more.
This was my fourth year attending Mobile World Congress and I wanted to talk a bit about the event itself and what’s new and interesting this year from our point of view. There is plenty of coverage elsewhere that focuses on the hardware side of MWC, so I’ve left that to other people. But there's three key themes in the mobile app ecosystem that I wanted to discuss.
Over the past couple of years, we've seen the rise of growth marketing — an integrated team that's dedicated to finding and optimizing key drivers of growth in an organization. This approach is responsible for dramatically changing the marketing organization, and it's an incredible thing to behold. Yesterday, a contingent from Urban Airship attended the 2016 GrowthHackers Conference in Redwood City, CA and I wanted to talk about what we learned.
window.location.href = 'https://www.urbanairship.com/blog/alternatives-to-parse-push-notifications-faqs'; Today we are pleased to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you…
Frameworks can accelerate app development by reducing the amount of code necessary to build a mobile app. We're excited to announce our official support for two new mobile app development frameworks: Unity and Xamarin. Combined with official support for PhoneGap/Cordova, we now support three of the top frameworks in market.
Two paths are diverging in the marketing technology landscape to answer these needs: closed all-in-one solutions that hopefully provide good-enough capabilities, and specialized solutions that set the pace of innovation in their disciplines. The path you choose has everything to do with the types of experiences you want to provide to customers.
In-App Messages reach a much wider audience than push notifications alone, with the most compelling, interactive, branded user experience on the market. Now when customers install our latest SDK, it just works right out-of-the-box. We have created a public Quick Start Guide and make full documentation available. Go forth and make great campaigns!
New enhancements to our mobile engagement platform are focused on realizing three massive double-down opportunities relevant to any app.
The Countdown to Apple Watch: How the Urban Airship Platform Helps You Take Advantage of Wearable Marketing
Learn how Urban Airship helps mobile marketers take advantage of wearable marketing opportunities to extend mobile experiences to Apple Watch.
It's been a busy couple of months here at the Ship. As we gear up for the holiday season, which usually means tens of millions of new devices on our platform, we're hard at work on our next major releases. See below for a brief list of highlights from October and November, with links to the individual release notes for each topic. A good deal of our attention has been focused on supporting iOS 8 features, so we'd like to take this opportunity to remind you to upgrade your iOS apps to…
September was another busy month at Urban Airship. We continued to develop and ship items on our long-term road map while also responding to the latest iOS feature announcements with a major release to our iOS SDK. Combined with API support for interactive notifications in iOS 8, the SDK 5 release for iOS 8 allows our customers to begin planning and deploying their interactive notification strategy today. UI support for these features is coming; watch this space for updates. We also…
We understand that not all notifications are created equal. Time-sensitive messages can become irrelevant or outdated quickly, often immediately, if they are not delivered right away. Urban Airship’s Expiration feature allows you to attach an expiration window to any message center offer. For example, you could set expiry for a Labor Day Weekend offer so that it is removed when the sale is over, helping you reduce clutter and keep your users’ content fresh and relevant. You might…
Building off of our early support for new interactive features in iOS 8 announced the beginning of July, we’re happy to let you know that our Amazon SDK is available today. Check out the release notes and download Urban Airship’s Amazon SDK. Developers gain complete functional parity for Urban Airship messaging to Amazon Fire phone and Kindle Fire tablets, enabling them to take advantage of the same targeting, composition, automation, delivery and API options that they enjoy for…
NOTE: this post also published on our company blog. We’re extremely excited about the new interactive features coming to iOS 8 as users will be able to take immediate action directly from notifications themselves, which reduces friction for bidirectional communication. Using simple buttons embedded in notifications users can immediately signal that they want more or less of certain types of messages, or initiate specific actions to happen within apps. Since Apple’s June…
Last week we witnessed Amazon release an important new entry to the smartphone market, with Fire phone. Today, Urban Airship announced full native support for Amazon Device Messaging (ADM), becoming the first solution with complete functional parity for Amazon devices alongside the other primary mobile operating systems. Apps developed for Fire phone and Kindle Fire tablets can leverage highly targeted push messaging, rich in-app content and real-time mobile marketing automation to…
With the release of its new Fire Phone today, Amazon enters the global smartphone market in a development we think will be great for consumers and the industry. At Urban Airship we’ve been watching this development with excitement, and have every reason to believe this new smartphone is going to be highly successful and potentially disruptive. Amazon already has one of the best-selling tablets on the market. With its thriving mobile app ecosystem, robust web services, content…
The impact that mobile coupons and offers are making on retail continues to grow. For the May release we’re excited to announce improvements to our Wallet Studio product. With this release, we have added iBeacon support for Passbook and Offer support for Google Wallet. We are seeing significant interest in beacons and digital wallets, with companies doing pilots and proof of concepts for how to get coupons and other digital wallet content to users exactly when and where they need it.…
We're incredibly excited about supporting the new the interactive features that are going to be available on iOS 8.
The number and nature of updates across OS X Yosemite and iOS 8 announced during this year’s Apple WWDC keynote gives developers and brands seeking first-mover status plenty to think about. With public betas available soon and software becoming available to consumers this fall, it’s important for companies to move quickly and provide delightful experiences to their users as soon as possible. Unsurprisingly, the level of integration between iOS 8 devices and with OS X Yosemite…
Learn how you can leverage iBeacons most effectively for customer engagement
Yesterday at Connections 2012, ExactTarget unveiled its new MobilePush application powered by Urban Airship. The solution is integrated with the ExactTarget Interactive Marketing Hub and will enable marketers to send push notifications from mobile apps and seamlessly integrate the message with campaigns across email, mobile, social and the Web. As Urban Airship continues to advance best practices and targeting capabilities of push messaging, partnerships with other marketing technology…
We are proud to announce the release of the Urban Airship PhoneGap library, which is available as of August 8, 2012. We are shipping the library with support for iOS and Android. This release wraps our existing libraries for both platforms, allowing users to easily embed Urban Airship in their applications. Wrapping our client libraries means that you can include push messaging, location history, and results reporting in your application using just a few lines of code. Technical…
Urban Airship Accepting Beta Users for Android Push Notification Service Communicating with your users via their mobile devices give you an extremely powerful channel to user attention. Urban Airship’s technology allows you to engage with users—via their mobile apps—cheaply, easily, and effectively. We started by offering Push for apps on the iPhone, then we shipped BlackBerry support. Today, we’re happy to announce that, furthering our goal of “one API, any device,” we’re…
Here at Urban Airship, we’re really excited about the new functionality that’s coming out in iPhone OS 4.0. Specifically, we’re looking forward to an addition to the notifications concept that Apple has had in place since iPhone OS 3.0. Before OS 4.0, the only way to alert a user from the device about something that was happening was through using remote push notifications. With local notifications, however, applications can alert users of small specific tasks from the device…
Hello devs, This morning we had an infrastructure failure that resulted in a 2 hour outage. We have recovered and all systems are functioning normally with no signs that we’ll have this problem again. Yesterday we upgraded our primary database server to a larger instance, in response to the enormous growth we’ve seen since the holidays. While the transition went swimmingly, our standby systems were not correctly transitioned. This morning our EBS volume (network attached storage for…
Like roller coasters? Like building your own roller coasters? Like building your own roller coasters and sharing them with a passionate community? Oh, we have a fantastic app for you.ac-big AirCoaster (iTunes Link) is a unique roller coaster social game designed specifically for the iPhone/iPod touch (you may have heard of it on TechCrunch, Gizmodo, or The New York Times Economix Blog). Users can create and ride their own roller coaster tracks and share them online with other…