Announcements

As much as we try to keep this blog focused on industry issues and practical guidance (and we do!), sometimes it’s all about us. For even more about what we’re up to, check out our newsroom.

Mobile Marketing’s Easy Button is Finally Ready to Push
Erin Hintz, 27 Jul 2016

I have a great deal of empathy for fellow CMOs. We hold the dubious distinction of having one of the only roles whose average tenure has been compared to the gestation period of an elephant — 22 months. Gross on so many levels. In the last decade, the collective “we” managed to double that longevity, and I believe that digital played a key role. Digital made it possible (not necessarily easy) to more directly attribute marketing efforts to measurable business outcomes. Of course,…

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It’s the End of the Beginning for Mobile
Brett Caine, 23 Jun 2016

Seven years ago we introduced Urban Airship to mobile app developers at WWDC 2009, handing out coffee and donuts to the hording masses waiting to get in. We didn't have a ticket to attend ourselves, but we had the first functioning third-party push notification service that made it easy to use this brand new form of communication. Fast-forward through lots of change and Urban Airship now regularly delivers one billion notifications a day for 40,000 apps including some of the best known…

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Mobile Engagement Embraces Google Analytics
Greg Weinger and Michael Richardson, 20 May 2016

Ever wish two of your best friends were closer? It would make life so much easier … for you.  That’s what we’re aiming for with two key new integrations. Many of our customers love Google Analytics. It’s the de facto standard tool for web analytics, and, increasingly, companies are adopting it for app analytics too. It’s outstanding for aggregate user reporting and insights, it’s a comfortable tool that requires little retraining and it’s always improving. And our customers use Urban…

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Making Room for New Features and Functionality
Greg Weinger, 2 Mar 2016

Many of you use Engage message composer — our flagship product — to message your mobile app audience. But, in the past year, we've released several new products (Wallet, Connect and Insight) to help you take advantage of the rapidly expanding opportunity mobile is presenting to many businesses. To make it easier to learn more about and use these tools, we're making some updates to the user interface over the next several weeks.

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Three Key Takeaways from Mobile World Congress 2016
Michael Richardson, 26 Feb 2016

This was my fourth year attending Mobile World Congress and I wanted to talk a bit about the event itself and what’s new and interesting this year from our point of view. There is plenty of coverage elsewhere that focuses on the hardware side of MWC, so I’ve left that to other people. But there's three key themes in the mobile app ecosystem that I wanted to discuss.

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Key Takeaways for Growth Marketers from GrowthHackers Conference 2016
Michael Richardson, 19 Feb 2016

Over the past couple of years, we've seen the rise of growth marketing — an integrated team that's dedicated to finding and optimizing key drivers of growth in an organization. This approach is responsible for dramatically changing the marketing organization, and it's an incredible thing to behold. Yesterday, a contingent from Urban Airship attended the 2016 GrowthHackers Conference in Redwood City, CA and I wanted to talk about what we learned.

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Announcing Urban Airship’s Parse Importer Tool
Mike Herrick, 5 Feb 2016

window.location.href = 'https://www.urbanairship.com/blog/alternatives-to-parse-push-notifications-faqs'; Today we are pleased  to announce the release of Urban Airship's Parse Importer Tool. As we noted last week, Parse is in the process of winding down. The Parse team has been very helpful in answering our questions and validating our assumptions, enabling a team of Airshippers to build this tool this week. Now that it’s live, we have a more streamlined process to help you…

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New Developer Framework Support
Greg Weinger, 11 Dec 2015

Frameworks can accelerate app development by reducing the amount of code necessary to build a mobile app. We're excited to announce our official support for two new mobile app development frameworks: Unity and Xamarin. Combined with official support for PhoneGap/Cordova, we now support three of the top frameworks in market.

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Why We Built Urban Airship Insight
Urban Airship, 18 Nov 2015

Urban Airship now has two data solutions to help mobile teams close the insight-to-action gap and fuel user-centric actions across any business system either in minutes or in real-time.

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Why We Built Urban Airship Connect
Urban Airship, 29 Sep 2015

Two paths are diverging in the marketing technology landscape to answer these needs: closed all-in-one solutions that hopefully provide good-enough capabilities, and specialized solutions that set the pace of innovation in their disciplines. The path you choose has everything to do with the types of experiences you want to provide to customers.

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In-App Messaging is now available to all customers
Greg Weinger, 21 May 2015

In-App Messages reach a much wider audience than push notifications alone, with the most compelling, interactive, branded user experience on the market. Now when customers install our latest SDK, it just works right out-of-the-box. We have created a public Quick Start Guide and make full documentation available. Go forth and make great campaigns!

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Watch List: iOS 8 Opt-in Changes
Greg Weinger, 10 Dec 2014

You may have heard about some of the well-publicized features in iOS 8, like Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new OS that could have profound impacts on the end user’s experience.

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October/November Release Notes Are Out!
Michael Richardson, 8 Dec 2014

It's been a busy couple of months here at the Ship. As we gear up for the holiday season, which usually means tens of millions of  new devices on our platform, we're hard at work on our next major releases. See below for a brief list of highlights from October and November, with links to the individual release notes for each topic. A good deal of our attention has been focused on supporting iOS 8 features, so we'd like to take this opportunity to remind you to upgrade your iOS apps to…

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SDK 5 Goes Live Supporting iOS 8 Interactive Notifications
Greg Weinger, 17 Sep 2014

September was another busy month at Urban Airship. We continued to develop and ship items on our long-term road map while also responding to the latest iOS feature announcements with a major release to our iOS SDK. Combined with API support for interactive notifications in iOS 8, the SDK 5 release for iOS 8 allows our customers to begin planning and deploying their interactive notification strategy today. UI support for these features is coming; watch this space for updates. We also…

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Urban Airship August Release Notes: Message Expiration
Greg Weinger, 12 Aug 2014

We understand that not all notifications are created equal. Time-sensitive messages can become irrelevant or outdated quickly, often immediately, if they are not delivered right away. Urban Airship’s Expiration feature allows you to attach an expiration window to any message center offer. For example, you could set expiry for a Labor Day Weekend offer so that it is removed when the sale is over, helping you reduce clutter and keep your users’ content fresh and relevant. You might…

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Urban Airship July Release Notes Part II: Amazon SDK now available
Greg Weinger, 14 Jul 2014

Building off of our early support for new interactive features in iOS 8 announced the beginning of July, we’re happy to let you know that our Amazon SDK is available today. Check out the release notes and download Urban Airship’s Amazon SDK. Developers gain complete functional parity for Urban Airship messaging to Amazon Fire phone and Kindle Fire tablets, enabling them to take advantage of the same targeting, composition, automation, delivery and API options that they enjoy for…

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Early Access to iOS 8 Support
Greg Weinger, 2 Jul 2014

NOTE: this post also published on our company blog. We’re extremely excited about the new interactive features coming to iOS 8 as users will be able to take immediate action directly from notifications themselves, which reduces friction for bidirectional communication. Using simple buttons embedded in notifications users can immediately signal that they want more or less of certain types of messages, or initiate specific actions to happen within apps. Since Apple’s June…

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Fire Up Messaging To Amazon Devices
Greg Weinger, 24 Jun 2014

Last week we witnessed Amazon release an important new entry to the smartphone market, with Fire phone. Today, Urban Airship announced full native support for Amazon Device Messaging (ADM), becoming the first solution with complete functional parity for Amazon devices alongside the other primary mobile operating systems. Apps developed for Fire phone and Kindle Fire tablets can leverage highly targeted push messaging, rich in-app content and real-time mobile marketing automation to…

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Amazon’s Fire Phone Merges Digital and Physical Worlds with Firefly
Greg Weinger, 18 Jun 2014

With the release of its new Fire Phone today, Amazon enters the global smartphone market in a development we think will be great for consumers and the industry. At Urban Airship we’ve been watching this development with excitement, and have every reason to believe this new smartphone is going to be highly successful and potentially disruptive. Amazon already has one of the best-selling tablets on the market. With its thriving mobile app ecosystem, robust web services, content…

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Urban Airship May Release Notes Are Out!
Michael Richardson, 12 Jun 2014

The impact that mobile coupons and offers are making on retail continues to grow. For the May release we’re excited to announce improvements to our Wallet Studio product. With this release, we have added iBeacon support for Passbook and Offer support for Google Wallet. We are seeing significant interest in beacons and digital wallets, with companies doing pilots and proof of concepts for how to get coupons and other digital wallet content to users exactly when and where they need it.…

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WWDC 2014: A Recap from the Front Lines of Mobile Engagement
Michael Richardson, 2 Jun 2014

The number and nature of updates across OS X Yosemite and iOS 8 announced during this year’s Apple WWDC keynote gives developers and brands seeking first-mover status plenty to think about. With public betas available soon and software becoming available to consumers this fall, it’s important for companies to move quickly and provide delightful experiences to their users as soon as possible. Unsurprisingly, the level of integration between iOS 8 devices and with OS X Yosemite…

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ExactTarget Partners with Urban Airship to Power MobilePush
Corey Gault, 17 Oct 2012

Yesterday at Connections 2012, ExactTarget unveiled its new MobilePush application powered by Urban Airship. The solution is integrated with the ExactTarget Interactive Marketing Hub and will enable marketers to send push notifications from mobile apps and seamlessly integrate the message with campaigns across email, mobile, social and the Web. As Urban Airship continues to advance best practices and targeting capabilities of push messaging, partnerships with other marketing technology…

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Announcing PhoneGap Library
Urban Airship, 9 Aug 2012

We are proud to announce the release of the Urban Airship PhoneGap library, which is available as of August 8, 2012. We are shipping the library with support for iOS and Android. This release wraps our existing libraries for both platforms, allowing users to easily embed Urban Airship in their applications. Wrapping our client libraries means that you can include push messaging, location history, and results reporting in your application using just a few lines of code. Technical…

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Google And Urban Airship Agree: Push Notifications are here to stay.
Michael Richardson, 25 May 2010

Urban Airship Accepting Beta Users for Android Push Notification Service Communicating with your users via their mobile devices give you an extremely powerful channel to user attention. Urban Airship’s technology allows you to engage with users—via their mobile apps—cheaply, easily, and effectively. We started by offering Push for apps on the iPhone, then we shipped BlackBerry support. Today, we’re happy to announce that, furthering our goal of “one API, any device,” we’re…

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Looking forward to iPhone OS 4.0
Michael Richardson, 9 Apr 2010

Here at Urban Airship, we’re really excited about the new functionality that’s coming out in iPhone OS 4.0. Specifically, we’re looking forward to an addition to the notifications concept that Apple has had in place since iPhone OS 3.0. Before OS 4.0, the only way to alert a user from the device about something that was happening was through using remote push notifications. With local notifications, however, applications can alert users of small specific tasks from the device…

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A letter to our developers
Michael Richardson, 5 Jan 2010

Hello devs, This morning we had an infrastructure failure that resulted in a 2 hour outage. We have recovered and all systems are functioning normally with no signs that we’ll have this problem again. Yesterday we upgraded our primary database server to a larger instance, in response to the enormous growth we’ve seen since the holidays. While the transition went swimmingly, our standby systems were not correctly transitioned. This morning our EBS volume (network attached storage for…

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Take a push-enabled rollercoaster ride with Ziconic’s AirCoaster 3D
Michael Richardson, 7 Oct 2009

Like roller coasters?  Like building your own roller coasters?  Like building your own roller coasters and sharing them with a passionate community?  Oh, we have a fantastic app for you.ac-big AirCoaster (iTunes Link) is a unique roller coaster social game designed specifically for the iPhone/iPod touch (you may have heard of it on TechCrunch, Gizmodo, or The New York Times Economix Blog). Users can create and ride their own roller coaster tracks and share them online with other…

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