Growth marketing emphasizes strategy, a close relationship with the product team as well as a focus on process, data and technology to achieve great results. It’s not easy to do well, but great mobile growth marketing can lead to breakthroughs that aren’t possible any other way. We’ve gathered our thoughts on integrating mobile growth marketing strategies into your marketing mix to achieve greater results. Want to learn more about growth marketing? Check out our growth marketing cheat sheet here.
Our latest research on push notifications’ influence on app retention rates might surprise you. Get the scoop, and start reducing customer churn today.
Done well, mobile experiences can fundamentally change the emotional bond between customer and brand. Guest authors from Bottle Rocket show you how.
Mobile app marketing isn't easy, but these 12 “how-to” articles should help. See what we've pulled together for you.
From redefining loyalty programs to leveraging customer data, 5 top digital agency execs share the mobile marketing trends they're focused on for 2017.
At our latest live event in London, retailers gathered to talk about lessons learned from the 2016 holiday season. Get the top 3 takeaways.
Looking to prevent shopping cart abandonment? Learn how to send push notifications that can help decrease cart abandonment.
In app marketing delivers real-time, personalized in-the-moment messages to your most loyal customers, your app users. Get the scoop with answers to FAQs.
Wrapping up our series on mobile growth: 10 mobile growth stats and 5 core principles for achieving mobile growth.
Here are some practical ways you can make sure your team is always looking for opportunities to pursue exponential - not just incremental - mobile growth.
Mobile business intelligence from your app is a goldmine for mobile growth. See which mobile analytics to track, and how to put your data to work for you.
How do you set the right mobile growth goals - and keep your team on track to meet and beat those goals? Here are three key elements of a successful approach.
Learn the essentials for shifting to a mobile growth mindset in this second post in our mobile growth series.
What is mobile growth, and what does it mean for your business? Get the big picture in this blog post, the first in our series on mobile growth.
See how we scaled to 2.5 billion mobile notifications during the U.S. election. (Yes, that's billion. With a b.)
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
If your last app store update consisted of two words, "bug fixes," you're missing a big opportunity to engage your app users. Get the scoop.
How effective is your mobile notifications strategy? How do you know? Learn which KPIs to track and more from Brad Gagne, VP analytics, POSSIBLE Mobile.
Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.
Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.
Learn how Urban Airship's sees the future of mobile growth, and how our next-generation Mobile Growth Platform is turning our vision into reality.
Increase the opt-in rate for your mobile app user base with these two tactics. Learn more.
Couldn't make it to the Brand Innovators Summit? Get our top takeaways for mobile marketers.
Mobile Analytics for the Growth Marketer: A Closer Look at Average Revenue Per User [Monetizing Mobile Series]
Calculate and leverage your "Average Revenue Per User" mobile analytics to understand and grow your mobile app revenue. Learn how.
Get scalable ways to acquire and retain app customers by following an approach that blurs the lines between marketing, product management and analytics.
When it comes to mobile, we’re all growth hackers. We need to be able to identify the most effective, efficient ways to grow mobile business — and fast. Attend our webinar on June 23rd and learn hree tactics growth hackers can use to generate sustainable results in mobile.
When a mobile notification is sent really matters. Here are guidelines for how to leverage your data to choose the best times for your business.
As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.
Over the past couple of years, we've seen the rise of growth marketing — an integrated team that's dedicated to finding and optimizing key drivers of growth in an organization. This approach is responsible for dramatically changing the marketing organization, and it's an incredible thing to behold. Yesterday, a contingent from Urban Airship attended the 2016 GrowthHackers Conference in Redwood City, CA and I wanted to talk about what we learned.