Growth Marketing

Growth marketing emphasizes strategy, a close relationship with the product team as well as a focus on process, data and technology to achieve great results. It’s not easy to do well, but great mobile growth marketing can lead to breakthroughs that aren’t possible any other way. We’ve gathered our thoughts on integrating mobile growth marketing strategies into your marketing mix to achieve greater results. Want to learn more about growth marketing? Check out our growth marketing cheat sheet here.

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Upcoming Webinar: 3 Critical Growth Tactics for Mobile Apps
Urban Airship, 15 Jun 2016

When it comes to mobile, we’re all growth hackers. We need to be able to identify the most effective, efficient ways to grow mobile business — and fast. Attend our webinar on June 23rd and learn hree tactics growth hackers can use to generate sustainable results in mobile.

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Mobile A/B Testing Adds an “n”
Bill Schneider, 27 Apr 2016

As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.

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Key Takeaways for Growth Marketers from GrowthHackers Conference 2016
Michael Richardson, 19 Feb 2016

Over the past couple of years, we've seen the rise of growth marketing — an integrated team that's dedicated to finding and optimizing key drivers of growth in an organization. This approach is responsible for dramatically changing the marketing organization, and it's an incredible thing to behold. Yesterday, a contingent from Urban Airship attended the 2016 GrowthHackers Conference in Redwood City, CA and I wanted to talk about what we learned.

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