Industry Trends & Analysis
Keep up with mobile and digital marketing trends so your strategy stays ahead of the curve. In these posts, our experts provide analysis and insights about the evolving digital landscape.
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Innovations in mobile technology are making it possible to solve your top customer loyalty program management pain points. Here’s how.
From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they're focused on for 2017.
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
Learn how Urban Airship's sees the future of mobile growth, and how our next-generation Mobile Growth Platform is turning our vision into reality.
Couldn't make it to the Apps World London? Sarah MacDonald shares the top takeaways for mobile strategists.
Couldn't make it to the Brand Innovators Summit? Get our top takeaways for mobile marketers.
5 things every marketer needs to know about leveraging the rich notification opportunities in Apple iOS10.
Apple unveiled new devices including iPhone 7, iPhone 7 Plus and the next generation of Apple Watch today - get our first impressions on the possibilities the new wave of Apple products holds for consumers and developers alike.
Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets" today. This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone users found that adoption of non-payment mobile wallet capabilities is at a tipping point, ranging from loyalty…
There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…
Just a few weeks ago we wrote about the yin and yang of technology to describe the noisy, hype-filled way new innovations take root, capturing mindshare before commercial viability and adoption. This week, we're offering you the latest view into the tactics marketers and digital business professionals are actually using or actively planning to pilot, bringing a dose of on-the-ground, in-the-trenches, state-of-today reality to the conversation.
An impassioned Zuck called for bringing people together and building bridges, not walls. Eloquent prose was punctuated by sobering statistics like 4B people not having Internet access. Facebook’s ambitions were made more real by the lengths to which it is going, including building its own massive aircraft to beam access to the ground at 60,000 feet for months at a time.
User acquisition costs are at an all-time high (~$3 a pop according to Fiksu), so attaining and retaining app users is key. But for brands like Zillow and eHarmony, succeeding at doing so comes at a cost — an always vanishing customer base. In the fourth Mobile Saturday panel, “When Success Means an Always Vanishing Customer,” panelists discussed effective acquisition strategies for their brands and techniques to cater to different customer groups for an improved experience.
“User utility is everything.” That, in a nutshell, was the key takeaway from Urban Airship’s fourth Mobile Saturday event at SXSW 2016, an annual gathering of industry thought leaders focused on what’s next in mobile. And that should come as no shock — or should it?
Our team just returned from SXSW where we hosted our fourth annual Mobile Saturday, bringing together customers, experts and partners to focus on key mobile topics. I’m constantly amazed at the quality of discussion and practical advice that’s shared, but it’s always the one-liners that incredibly and memorably sum up the status quo. Technology inspires a culture of innovation — a bright and shiny, constant reimagining of the future.
Earlier this month we detailed initial findings from our annual holiday study of retailer apps and mobile's impact was huge. But there was one sizable drop in metrics that we had to investigate to determine what was happening.
Canada's anti-spam legislation will set a new bar for push notification opt-ins moving forward. Learn why now is a great time to adopt best practices regardless of operating system or country.