Industry Trends & Analysis
Keep up with mobile and digital marketing trends so your strategy stays ahead of the curve. In these posts, our experts provide analysis and insights about the evolving digital landscape.
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App Engagement in the Open Banking Era
While the rise of Open Banking represents a huge opportunity to banks and Payment Service Providers (PSPs), it also poses challenges. It’s easier than ever to change banking providers, and opening APIs to third parties means areas which have traditionally been dominated by banks are now far more competitive.
Q&A: Get to Know Mike Stone, Urban Airship’s SVP of Marketing
Michael Stone is the SVP of Marketing at Urban Airship, responsible for the company's market growth strategy, demand generation, communications and product marketing. For over 20 years, Mike has led marketing organizations and provided strategic consulting to technology companies. Most recently, Mike was SVP of Marketing for Salesforce Community Cloud—from its initial launch through four years of worldwide growth.
Highlights From Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms Report
Gartner has just published an essential companion report to the 2018 Magic Quadrant for Mobile Marketing Platforms. Get the details and download your copy today.
How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed
We’re quickly heading into a world where we will increasingly speak to launch a digital experience instead of tapping or clicking icons, so marketers need to start contemplating voice user interfaces as the new home screens.
Insights From Marketing Pros at GameStop, SXSW, TGI Fridays & Bottle Rocket From Our Dallas Digital Engagement Forum
Get the latest ideas and strategies in digital marketing in this recap of our Digital Engagement Forum.
CX Transformers: More than Meets the Eye
See what it takes to deliver stellar CX — and the increased revenue and loyalty that comes with it — in this recap of the August 2018 Forrester report, “Consumers Are Connected; Your Company Isn’t.”
Key Themes From Onefootball, Adidas, OLX, Zeit Online & mParticle at Our Digital Engagement Forum in Berlin
Marketing leaders in Berlin share keys to deepening customer engagement. Get their insights.
iOS 12 Notification Changes: Notification Center Will Become Apple Users’ Primary Inbox
Our take on what marketers should be thinking about in relation to iOS 12 and the new notification-related announcements at WWDC 2018.
WWDC 2018 Recap: Highlights, New Features & More
Recapping WWDC 2018 highlights as well as features we’re most excited for & what they mean for digital marketers including a bonus not discussed at the event.
Banking’s Digital Transformation: See the Trends and Technologies to Consider in this Report
How the digital landscape has changed for banks, plus a complimentary Forrester report sharing how banking can improve their digital engagement efforts.
Digital Marketing Insights from Symbility, Rogers Sportsnet and mParticle: Recapping Our Toronto Mobile Growth Workshop
Get key insights from top digital marketers in this recap of our Toronto Mobile Growth Workshop.
5 Privacy Tips for the Voice Notification Era
Voice notifications are here - and so are the privacy concerns that go with them. Protect your users and your brand with these tips from our SVP of product and engineering, Mike Herrick.
Announcing Our Voice Notification Early Access Program
Voice notifications have a huge amount of potential for brands to connect with customers in the right way at the right time. See how we're making that happen, and join our Voice Notification Early Access Program.
How The Body Shop Is Using Mobile Wallet To Support Their Campaign “Forever Against Animal Testing”
See how The Body Shop is using mobile wallet passes to power their corporate social responsibility campaign, Forever Against Animal Testing.
5 Big Ideas from Bottle Rocket’s “Mobile Product Owner’s Guide to the Universe” at Mobile World Congress
What are the big ideas shaping customer-centric experiences? Here’s what a bunch of really smart people had to say. Get the scoop.
3 Reasons We Can’t Wait for Mobile World Congress Americas…
Be there for these can't-miss sessions at Mobile World Congress Americas — and see how to get free passes!
[Webinar] Are You Missing Easy Wins for the Holidays? Tips & Tricks from Our Mobile Pros
The holiday shopping season is just around the corner! Join our webinar for ideas and advice from our mobile pros and make this your best year ever.
Insights from Zillow, Starbucks, Alaska Airlines, Caesars & OfferUp: Recapping Our Seattle Mobile Growth Workshop
Get key insights from top mobile marketers in this recap of our Seattle Mobile Growth Workshop.
10 Ways Your Mobile Strategy May Be Missing the Mark
Forrester VP & Principal Analyst Thomas Husson walks through the Forrester report “The State of Mobile Marketer Tactics 2017” - put his insights to work for you.
Your Mobile Strategy Can’t Just Be About Phones
Stay focused on the big picture of what mobile is and what it can do to take advantage of exponential growth opportunities, says CEO Brett Caine. Here’s how.
Our New Apple TV SDK - tvOS - is Here!
Got an Apple TV app, or thinking about one? See all the ways our new tvOS SDK can help you boost user engagement.
Rich Push, Thinking Outside the App & Driving Customer Loyalty with Mobile: Insights From Our Chicago Mobile Growth Workshop
Get key insights from top mobile marketers at Ulta Beauty, Redbox, Sittercity and more in this recap of our Chicago Mobile Growth Workshop.
6 Mobile Marketing FAQs Answered by Top UK Brands
You've got mobile strategy questions: we've got answers from an all-star panel of mobile experts at Starbucks, Ticketmaster, Boots and more. Get the scoop.
Chrome Push Notifications Updates: What’s New in Google Chrome 59 for macOS
Chrome push notifications on macOS are different in Chrome 59. Here's what you need to know to keep your web push notifications strategy strong.
Urban Airship App for Salesforce Marketing Cloud Journey Builder: At Your Service
With the Urban Airship Engage app, you can easily integrate push notifications and in-app messaging to campaigns in your Salesforce Marketing Cloud Journey Builder. Get the details in this post.
How Smart Marketers Can Drive Mobile Innovations
Our CMO looks beyond the "hot" mobile trends to reveal the tools and strategies the best mobile marketers are using to drive growth.
Apple’s WWDC 2017: Our Take
From iOS 11 to ARKit, get our team’s take on all the news from Apple’s WWDC 2017.
Making Mobile Personalised, Contextual & Frictionless: A Recap of Our Paris & Berlin Mobile Growth Workshops
Get tips and trends from top mobile brands and agencies in this recap of our Paris & Berlin Mobile Growth Workshop events.
Urban Airship Rockets Past One Trillion Notifications Delivered
From our first push notification in 2009 to today, take a walk down memory lane — and a look ahead — as we hit our one trillionth push notification.
Google I/O 2017 Recap: Trends to Watch
Get our team's take on the highlights of Google I/O 2017.
Connect With App Users, Tame Your Data, Personalization Best Practices & More: NYC Mobile Growth Workshop Recap
Get tips and trends from top mobile brands and agencies in this recap of our our NYC Mobile Growth Workshop event.
Mobile Marketing “Teams” Still a Dream for Many Brands
Get advice from two mobile marketing pros on how to get the resources you need to take full advantage of the mobile opportunity for your brand.
Fix What’s Broken in Your Customer Loyalty Program With These Mobile Tech Innovations
Innovations in mobile technology are making it possible to solve your top customer loyalty program management pain points. Here’s how.
Mobile Marketing Trends for 2017: 5 Things Top Digital Agencies are Focused On
From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they're focused on for 2017.
What’s the Best Push Notification Service?
What’s the best push notification service for your brand? We’ve put together a checklist we hope will help as you research your options.
CES 2017: My Top 4 Takeaways
From mobile wallet to AI and AR, our SVP of Product & Engineering shares his take on the 2017 Consumer Electronics Show.
Next Level Loyalty Comes to Apple Pay
Apple, USA Technologies and Urban Airship have teamed to bring a mobile wallet loyalty program to consumers and self-serve retailers who use Apple Pay.
Getting Into the Mobile Growth Mindset
Learn the essentials for shifting to a mobile growth mindset in this second post in our mobile growth series.
Our Cyber Week Data Analysis Reveals 3 Mobile Growth Trends for Retail Apps
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
Making Sure Your Future, Our Future, Everyone’s Future is Wide Open
Learn how Urban Airship's sees the future of mobile growth, and how our next-generation Digital Growth Platform is turning our vision into reality.
Chatbots, Mobile App Engagement, Mobile Wallets and More: An Apps World London Recap
Couldn't make it to the Apps World London? Sarah MacDonald shares the top takeaways for mobile strategists.
Three Key Takeaways for Mobile Marketers from the Brand Innovators Summit
Couldn't make it to the Brand Innovators Summit? Get our top takeaways for mobile marketers.
iOS 10: The Top 5 Things App Publishers Need to Know
5 things every marketer needs to know about leveraging the rich notification opportunities in Apple iOS10.
Apple Taps Consumer Demand and Broadens the Mobile Opportunity for Developers
Apple unveiled new devices including iPhone 7, iPhone 7 Plus and the next generation of Apple Watch today - get our first impressions on the possibilities the new wave of Apple products holds for consumers and developers alike.
Contenders in the Global Mobile Wallet Race
Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets" today. This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone users found that adoption of non-payment mobile wallet capabilities is at a tipping point, ranging from loyalty…
Apple & Google Got it Right — Apps are About Retention!
There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…
Everything You Missed at Confab Central 2016
Timing, context, delivery methods and aligning content with your brand's tone and voice are all essential to creating good content and engaging your audience. Hear our senior product designer's key takeaways from Confab Central 2016.
Google I/O 2016: Our 7 Biggest Takeaways
It’s that time of year again. Developers get their hands on the latest mobile platform capabilities and clued-in consumers get a glimpse of what’s to come. Hear our biggest takeaways from Google I/O 2016.
10 Best Practices to Maximize Mobile Engagement
Since the beginning of apps and mobile engagement, we’ve seen and done it all. Hear our 10 fundamental best practices to consider for optimal results today and success into the future.
The State of Mobile Marketer Tactics: 2016
Just a few weeks ago we wrote about the yin and yang of technology to describe the noisy, hype-filled way new innovations take root, capturing mindshare before commercial viability and adoption. This week, we're offering you the latest view into the tactics marketers and digital business professionals are actually using or actively planning to pilot, bringing a dose of on-the-ground, in-the-trenches, state-of-today reality to the conversation.
Facebook’s Broad Ambitions Include a New Engagement Platform for Businesses
An impassioned Zuck called for bringing people together and building bridges, not walls. Eloquent prose was punctuated by sobering statistics like 4B people not having Internet access. Facebook’s ambitions were made more real by the lengths to which it is going, including building its own massive aircraft to beam access to the ground at 60,000 feet for months at a time.
SXSW Mobile Saturday Recap: When Success Means an Always Vanishing Customer
User acquisition costs are at an all-time high (~$3 a pop according to Fiksu), so attaining and retaining app users is key. But for brands like Zillow and eHarmony, succeeding at doing so comes at a cost — an always vanishing customer base. In the fourth Mobile Saturday panel, “When Success Means an Always Vanishing Customer,” panelists discussed effective acquisition strategies for their brands and techniques to cater to different customer groups for an improved experience.
15 Mobile Insights You Can’t Miss from SXSW 2016
“User utility is everything.” That, in a nutshell, was the key takeaway from Urban Airship’s fourth Mobile Saturday event at SXSW 2016, an annual gathering of industry thought leaders focused on what’s next in mobile. And that should come as no shock — or should it?
The Next Big Thing is Already Here
Our team just returned from SXSW where we hosted our fourth annual Mobile Saturday, bringing together customers, experts and partners to focus on key mobile topics. I’m constantly amazed at the quality of discussion and practical advice that’s shared, but it’s always the one-liners that incredibly and memorably sum up the status quo. Technology inspires a culture of innovation — a bright and shiny, constant reimagining of the future.
First Take: Observations from SXSW 2016
Every year brings a new flavor and evolution of SXSW, and a new take on the market. Hear our first thoughts on some of the most important goings-on from this year.
Five Mobile Marketing Trends to Watch
Following are some of the top observations and trends to help guide your path forward in the months to come.
The One Holiday Engagement Cliff We Didn’t Tell You About
Earlier this month we detailed initial findings from our annual holiday study of retailer apps and mobile's impact was huge. But there was one sizable drop in metrics that we had to investigate to determine what was happening.
Understanding the Mobile Engagement Gap
Learn why being average on mobile just isn't going to cut it.
Canadian Anti-Spam Legislation & Push Notification Opt-in Best Practices
Canada's anti-spam legislation will set a new bar for push notification opt-ins moving forward. Learn why now is a great time to adopt best practices regardless of operating system or country.
[eBook] 15 Essentials for Mobile Growth
Topics
- Digital Growth Strategies
- Case Studies
- Messaging Strategies
- Industry Trends & Analysis
- Push Notifications
- SMS Marketing
- Mobile Wallet
- Web Push Notifications
- Analytics & Customer Intelligence
- Mobile Engagement
- In-App Messaging
- Growth Marketing
- Retail
- Media
- Travel & Hospitality
- Sports & Recreation
- Mobile App Marketing
- Mobile App Retention
- Location-Based Marketing
- Mobile App A/B Testing
- Mobile Marketing Automation
- Developers
- Announcements
- Working at Urban Airship