Industry Trends & Analysis
Keep up with mobile and digital marketing trends so your strategy stays ahead of the curve. In these posts, our experts provide analysis and insights about the evolving digital landscape.
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While the rise of Open Banking represents a huge opportunity to banks and Payment Service Providers (PSPs), it also poses challenges. It’s easier than ever to change banking providers, and opening APIs to third parties means areas which have traditionally been dominated by banks are now far more competitive.
Michael Stone is the SVP of Marketing at Urban Airship, responsible for the company's market growth strategy, demand generation, communications and product marketing. For over 20 years, Mike has led marketing organizations and provided strategic consulting to technology companies. Most recently, Mike was SVP of Marketing for Salesforce Community Cloud—from its initial launch through four years of worldwide growth.
Gartner has just published an essential companion report to the 2018 Magic Quadrant for Mobile Marketing Platforms. Get the details and download your copy today.
We’re quickly heading into a world where we will increasingly speak to launch a digital experience instead of tapping or clicking icons, so marketers need to start contemplating voice user interfaces as the new home screens.
Insights From Marketing Pros at GameStop, SXSW, TGI Fridays & Bottle Rocket From Our Dallas Digital Engagement Forum
Get the latest ideas and strategies in digital marketing in this recap of our Digital Engagement Forum.
Key Themes From Onefootball, Adidas, OLX, Zeit Online & mParticle at Our Digital Engagement Forum in Berlin
Marketing leaders in Berlin share keys to deepening customer engagement. Get their insights.
Our take on what marketers should be thinking about in relation to iOS 12 and the new notification-related announcements at WWDC 2018.
How the digital landscape has changed for banks, plus a complimentary Forrester report sharing how banking can improve their digital engagement efforts.
Digital Marketing Insights from Symbility, Rogers Sportsnet and mParticle: Recapping Our Toronto Mobile Growth Workshop
Get key insights from top digital marketers in this recap of our Toronto Mobile Growth Workshop.
Voice notifications have a huge amount of potential for brands to connect with customers in the right way at the right time. See how we're making that happen, and join our Voice Notification Early Access Program.
See how The Body Shop is using mobile wallet passes to power their corporate social responsibility campaign, Forever Against Animal Testing.
5 Big Ideas from Bottle Rocket’s “Mobile Product Owner’s Guide to the Universe” at Mobile World Congress
What are the big ideas shaping customer-centric experiences? Here’s what a bunch of really smart people had to say. Get the scoop.
Be there for these can't-miss sessions at Mobile World Congress Americas — and see how to get free passes!
The holiday shopping season is just around the corner! Join our webinar for ideas and advice from our mobile pros and make this your best year ever.
Insights from Zillow, Starbucks, Alaska Airlines, Caesars & OfferUp: Recapping Our Seattle Mobile Growth Workshop
Get key insights from top mobile marketers in this recap of our Seattle Mobile Growth Workshop.
Forrester VP & Principal Analyst Thomas Husson walks through the Forrester report “The State of Mobile Marketer Tactics 2017” - put his insights to work for you.
Rich Push, Thinking Outside the App & Driving Customer Loyalty with Mobile: Insights From Our Chicago Mobile Growth Workshop
Get key insights from top mobile marketers at Ulta Beauty, Redbox, Sittercity and more in this recap of our Chicago Mobile Growth Workshop.
Chrome push notifications on macOS are different in Chrome 59. Here's what you need to know to keep your web push notifications strategy strong.
With the Urban Airship Engage app, you can easily integrate push notifications and in-app messaging to campaigns in your Salesforce Marketing Cloud Journey Builder. Get the details in this post.
Making Mobile Personalised, Contextual & Frictionless: A Recap of Our Paris & Berlin Mobile Growth Workshops
Get tips and trends from top mobile brands and agencies in this recap of our Paris & Berlin Mobile Growth Workshop events.
From our first push notification in 2009 to today, take a walk down memory lane — and a look ahead — as we hit our one trillionth push notification.
Connect With App Users, Tame Your Data, Personalization Best Practices & More: NYC Mobile Growth Workshop Recap
Get tips and trends from top mobile brands and agencies in this recap of our our NYC Mobile Growth Workshop event.
Get advice from two mobile marketing pros on how to get the resources you need to take full advantage of the mobile opportunity for your brand.
Innovations in mobile technology are making it possible to solve your top customer loyalty program management pain points. Here’s how.
From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they're focused on for 2017.
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
Learn how Urban Airship's sees the future of mobile growth, and how our next-generation Digital Growth Platform is turning our vision into reality.
Couldn't make it to the Apps World London? Sarah MacDonald shares the top takeaways for mobile strategists.
Couldn't make it to the Brand Innovators Summit? Get our top takeaways for mobile marketers.
5 things every marketer needs to know about leveraging the rich notification opportunities in Apple iOS10.
Apple unveiled new devices including iPhone 7, iPhone 7 Plus and the next generation of Apple Watch today - get our first impressions on the possibilities the new wave of Apple products holds for consumers and developers alike.
Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets" today. This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone users found that adoption of non-payment mobile wallet capabilities is at a tipping point, ranging from loyalty…
There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…
Just a few weeks ago we wrote about the yin and yang of technology to describe the noisy, hype-filled way new innovations take root, capturing mindshare before commercial viability and adoption. This week, we're offering you the latest view into the tactics marketers and digital business professionals are actually using or actively planning to pilot, bringing a dose of on-the-ground, in-the-trenches, state-of-today reality to the conversation.
An impassioned Zuck called for bringing people together and building bridges, not walls. Eloquent prose was punctuated by sobering statistics like 4B people not having Internet access. Facebook’s ambitions were made more real by the lengths to which it is going, including building its own massive aircraft to beam access to the ground at 60,000 feet for months at a time.
User acquisition costs are at an all-time high (~$3 a pop according to Fiksu), so attaining and retaining app users is key. But for brands like Zillow and eHarmony, succeeding at doing so comes at a cost — an always vanishing customer base. In the fourth Mobile Saturday panel, “When Success Means an Always Vanishing Customer,” panelists discussed effective acquisition strategies for their brands and techniques to cater to different customer groups for an improved experience.
“User utility is everything.” That, in a nutshell, was the key takeaway from Urban Airship’s fourth Mobile Saturday event at SXSW 2016, an annual gathering of industry thought leaders focused on what’s next in mobile. And that should come as no shock — or should it?
Our team just returned from SXSW where we hosted our fourth annual Mobile Saturday, bringing together customers, experts and partners to focus on key mobile topics. I’m constantly amazed at the quality of discussion and practical advice that’s shared, but it’s always the one-liners that incredibly and memorably sum up the status quo. Technology inspires a culture of innovation — a bright and shiny, constant reimagining of the future.
Earlier this month we detailed initial findings from our annual holiday study of retailer apps and mobile's impact was huge. But there was one sizable drop in metrics that we had to investigate to determine what was happening.
Canada's anti-spam legislation will set a new bar for push notification opt-ins moving forward. Learn why now is a great time to adopt best practices regardless of operating system or country.