Industry Trends & Analysis
Keep up with mobile and digital marketing trends so your strategy stays ahead of the curve. In these posts, our experts provide analysis and insights about the evolving digital landscape.
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Fix What’s Broken in Your Customer Loyalty Program With These Mobile Tech Innovations
Innovations in mobile technology are making it possible to solve your top customer loyalty program management pain points. Here’s how.
Mobile Marketing Trends for 2017: 5 Things Top Digital Agencies are Focused On
From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they're focused on for 2017.
What’s the Best Push Notification Service?
What’s the best push notification service for your brand? We’ve put together a checklist we hope will help as you research your options.
CES 2017: My Top 4 Takeaways
From mobile wallet to AI and AR, our SVP of Product & Engineering shares his take on the 2017 Consumer Electronics Show.
Next Level Loyalty Comes to Apple Pay
Apple, USA Technologies and Urban Airship have teamed to bring a mobile wallet loyalty program to consumers and self-serve retailers who use Apple Pay.
Getting Into the Mobile Growth Mindset
Learn the essentials for shifting to a mobile growth mindset in this second post in our mobile growth series.
Our Cyber Week Data Analysis Reveals 3 Mobile Growth Trends for Retail Apps
Our Cyber Week data shows new mobile marketing and mobile growth trends for retail brands. Get up to speed on the latest stats and strategies.
Making Sure Your Future, Our Future, Everyone’s Future is Wide Open
Learn how Urban Airship's sees the future of mobile growth, and how our next-generation Mobile Growth Platform is turning our vision into reality.
Chatbots, Mobile App Engagement, Mobile Wallets and More: An Apps World London Recap
Couldn't make it to the Apps World London? Sarah MacDonald shares the top takeaways for mobile strategists.
Three Key Takeaways for Mobile Marketers from the Brand Innovators Summit
Couldn't make it to the Brand Innovators Summit? Get our top takeaways for mobile marketers.
iOS 10: The Top 5 Things App Publishers Need to Know
5 things every marketer needs to know about leveraging the rich notification opportunities in Apple iOS10.
Apple Taps Consumer Demand and Broadens the Mobile Opportunity for Developers
Apple unveiled new devices including iPhone 7, iPhone 7 Plus and the next generation of Apple Watch today - get our first impressions on the possibilities the new wave of Apple products holds for consumers and developers alike.
Contenders in the Global Mobile Wallet Race
Time's runninng out: grab your free copy of the Forrester report “Disrupting Finance: Digital Wallets" today. This summer we blew the lid off the mobile wallet marketing opportunity. Unique use cases and dramatic results from POLITICO Europe and Sprint helped to expand people’s understanding of what’s possible with mobile wallets. In addition, a survey of 2,000 smartphone users found that adoption of non-payment mobile wallet capabilities is at a tipping point, ranging from loyalty…
Apple & Google Got it Right — Apps are About Retention!
There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…
Everything You Missed at Confab Central 2016
Timing, context, delivery methods and aligning content with your brand's tone and voice are all essential to creating good content and engaging your audience. Hear our senior product designer's key takeaways from Confab Central 2016.
Google I/O 2016: Our 7 Biggest Takeaways
It’s that time of year again. Developers get their hands on the latest mobile platform capabilities and clued-in consumers get a glimpse of what’s to come. Hear our biggest takeaways from Google I/O 2016.
10 Best Practices to Maximize Mobile Engagement
Since the beginning of apps and mobile engagement, we’ve seen and done it all. Hear our 10 fundamental best practices to consider for optimal results today and success into the future.
The State of Mobile Marketer Tactics: 2016
Just a few weeks ago we wrote about the yin and yang of technology to describe the noisy, hype-filled way new innovations take root, capturing mindshare before commercial viability and adoption. This week, we're offering you the latest view into the tactics marketers and digital business professionals are actually using or actively planning to pilot, bringing a dose of on-the-ground, in-the-trenches, state-of-today reality to the conversation.
Facebook’s Broad Ambitions Include a New Engagement Platform for Businesses
An impassioned Zuck called for bringing people together and building bridges, not walls. Eloquent prose was punctuated by sobering statistics like 4B people not having Internet access. Facebook’s ambitions were made more real by the lengths to which it is going, including building its own massive aircraft to beam access to the ground at 60,000 feet for months at a time.
SXSW Mobile Saturday Recap: When Success Means an Always Vanishing Customer
User acquisition costs are at an all-time high (~$3 a pop according to Fiksu), so attaining and retaining app users is key. But for brands like Zillow and eHarmony, succeeding at doing so comes at a cost — an always vanishing customer base. In the fourth Mobile Saturday panel, “When Success Means an Always Vanishing Customer,” panelists discussed effective acquisition strategies for their brands and techniques to cater to different customer groups for an improved experience.
15 Mobile Insights You Can’t Miss from SXSW 2016
“User utility is everything.” That, in a nutshell, was the key takeaway from Urban Airship’s fourth Mobile Saturday event at SXSW 2016, an annual gathering of industry thought leaders focused on what’s next in mobile. And that should come as no shock — or should it?
The Next Big Thing is Already Here
Our team just returned from SXSW where we hosted our fourth annual Mobile Saturday, bringing together customers, experts and partners to focus on key mobile topics. I’m constantly amazed at the quality of discussion and practical advice that’s shared, but it’s always the one-liners that incredibly and memorably sum up the status quo. Technology inspires a culture of innovation — a bright and shiny, constant reimagining of the future.
First Take: Observations from SXSW 2016
Every year brings a new flavor and evolution of SXSW, and a new take on the market. Hear our first thoughts on some of the most important goings-on from this year.
Five Mobile Marketing Trends to Watch
Following are some of the top observations and trends to help guide your path forward in the months to come.
The One Holiday Engagement Cliff We Didn’t Tell You About
Earlier this month we detailed initial findings from our annual holiday study of retailer apps and mobile's impact was huge. But there was one sizable drop in metrics that we had to investigate to determine what was happening.
Understanding the Mobile Engagement Gap
Learn why being average on mobile just isn't going to cut it.
Canadian Anti-Spam Legislation & Push Notification Opt-in Best Practices
Canada's anti-spam legislation will set a new bar for push notification opt-ins moving forward. Learn why now is a great time to adopt best practices regardless of operating system or country.
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