Users want to receive relevant messaging. Mobile apps give you the ability to use new data sources — including where users are, and where they’ve been — to send the right messages, at the right time. In fact, location-based marketing can increase response rates 4x - 5x over more generic messages.
Learn how to use location-based marketing to your advantage. And if you’d like to try it out, sign up today to start using location in your own app.
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Learn how the US Open mobile app made an already great event experience epic.
At the world’s most visible event, attracting thousands of athletes, millions of fans and dozens of venues, it’s important to manage the crowds to ensure attendees have an experience they will cherish forever. We helped the 2012 London Olympics fulfill that goal by powering geolocation-based push notifications for their app that delivered unique mementos to commemorate the event, resulting in an unforgettable experience for fans.
By integrating Urban Airship and Gimbal into its US Open app, the USTA aced its mobile efforts by communicating in highly relevant ways with tennis fans worldwide as well as those attending the tournament. The US Open placed beacons around the event grounds, which triggered different messages when a user was nearby, such as rich welcome messages offering a guide to the day’s events, as well as special offers from partner sponsors. By using both push messaging and an in-app message…
Location has long been mobile’s obvious advantage—it’s what makes mobile, mobile. iBeacon has re-invigorated location-based marketing, adding new contextual insights on user proximity, but there has been much less discussion on what is required for brands to be able to leverage the technology. Users must have the brand’s app and opt in to both share their location and receive push notifications in order to receive proximity-triggered push messages. As part of our latest Good Push Index…