If you’re a product owner or mobile marketer, you probably spend a lot of time thinking about creating the best possible experience for your users. But, to help inform your decisions, what mobile analytics should you monitor? And how do you measure success and/or mobile app ROI? The only way to know what works — and what doesn’t — is to track it. Read on for thoughts on how you can use mobile analytics to get the most of your app.
Our latest research on push notifications’ influence on app retention rates might surprise you. Get the scoop, and start reducing customer churn today.
From redefining loyalty programs to leveraging customer data, 5 top digital agency execs share the mobile marketing trends they're focused on for 2017.
Deeper insights, better results: learn what you can do with the new features in our mobile data analytics and mobile data integration tools.
How effective is your mobile notifications strategy? How do you know? Learn which KPIs to track and more from Brad Gagne, VP analytics, POSSIBLE Mobile.
Our digital strategists share three keys for making sure that your mobile analytics are as effective as you want them to be. Learn more.
Register for our upcoming webinar, Rethinking Mobile Measurement, and get insights on how make your mobile analytics more valuable and actionable.
Mobile Analytics for the Growth Marketer: A Closer Look at Average Revenue Per User [Monetizing Mobile Series]
Calculate and leverage your "Average Revenue Per User" mobile analytics to understand and grow your mobile app revenue. Learn how.
Research shows that mobile is now the first place people typically turn when they have a question, are interested in a product or want to learn about something new. The mobile data collected as part of this process can truly help make other marketing initiatives more successful. Let Urban Airship and Customer.io demonstrate how.
You have valuable data on your core audience. But… does your customer system of record include all of these touchpoints? Hear our tips for harnessing this data.
When a mobile notification is sent really matters. Here are guidelines for how to leverage your data to choose the best times for your business.
As the mobile experience becomes further tied to both in-store and online shopping, retailers are honing their mobile strategies in preparation for Holiday 2016. Our unique insight into how mobile impacted Holiday 2015 sales can help strength 2016 initiatives.
As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.
The data team at Urban Airship has a simple objective: to empower our customers to understand the behavior of users within their app, especially as it relates to the success of their messaging campaigns. An issue arose with timestamps though — we see a lot of events that claim to have happened before Urban Airship was founded, and a non-trivial number that claim to come from the future. Sorting this out has been (and continues to be) an adventure, to say the least. Let us explain!
We’ve all experienced a marketing message that doesn’t hit the mark. Perhaps it was a direct-mail piece about cellular service from a telecommunications provider, but you’re already a customer. Or an email marketing offer from a children’s retailer, but you don’t have kids. These one-to-many marketing gaffes have sabotaged relationships between consumers and brands, but they have been what’s available. That’s why personalized, one-to-one marketing has long been the holy grail of marketers.
Hockey legend Wayne Gretzky is often quoted as saying: “Skate to where the puck is going to be.” The reason to invest in a mobile app is similar: companies need to go where customer trends are going — on mobile. While some of our latest findings on mobile app usage may seem obvious, many were not at all what we expected.
There is a proliferation of technology providers out there. Anybody glancing at a Lumascape can easily be overwhelmed by the multitude of colors and logos. Part of the reason so many providers exist is to address the differing needs of varied departments across a business.
We had a car towed today. It was a cause for celebration, since this car had been parked on the street in front of our house for months. And, hopefully, it will be cause for celebration for the owner, who reported it stolen months ago. However, we were left feeling frustrated with how difficult it was to get this done. Surely there was a better way? And why is dealing with almost every organization an exercise in how persistent you can possibly be until you can finally get a basic thing done?
Whether you have a full data team or can rely on your own intuitive insight, you can use data to make your messaging meet your customer’s mobile moment of need.
Urban Airship now has two data solutions to help mobile teams close the insight-to-action gap and fuel user-centric actions across any business system either in minutes or in real-time.