Mobile App A/B Testing

Mobile app A/B testing is a critical part of understanding what’s working in your mobile marketing strategy. Do more of what works — and less of what doesn’t — by launching well-designed A/B tests. Get tips, ideas and tutorials in these posts.

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Mobile A/B Testing Adds an “n”
Bill Schneider, 27 Apr 2016

As human beings, we’re naturally wired to try and find the best outcome. With mobile, irrelevant messages can be the difference between someone keeping or uninstalling your app; notifications must provide value to drive conversion. Our goal is to help you identify what content conveys that value best. Urban Airship has offered the ability to test two different versions — a classic A/B test — of a notification for quite some time. But we've heard that you want more so, today, we're unveiling A/B/n testing.

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