Mobile App Retention
Once you’ve gotten your app onto a user’s phone, the hard work is over, right? In fact, without a retention strategy, you risk losing the majority of the users you worked so hard to acquire. But you can reduce that churn dramatically by choosing, and following, a mobile retention strategy. Read more about how to retain your mobile app users below. And if you want to learn more, read our Mobile Engagement Loop white paper, where we show you how to rethink your marketing to focus on engagement.
Our latest research on push notifications’ influence on app retention rates might surprise you. Get the scoop, and start reducing customer churn today.
Done well, mobile experiences can fundamentally change the emotional bond between customer and brand. Guest authors from Bottle Rocket show you how.
Mobile app marketing isn't easy, but these 12 “how-to” articles should help. See what we've pulled together for you.
From redefining loyalty programs to leveraging customer data, 5 top digital agency execs share the mobile marketing trends they're focused on for 2017.
Get strategies for boosting app user retention with users who downloaded your app during the holidays.
Users who opt-in to push notifications are 4x more engaged with apps — and have 2x the retention rate. Get our 7 essential resources for earning an opt-in.
There’s a lot of discussion right now about what will make apps more successful. There’s even been discussion that we’re seeing the end of apps. While it’s certainly true that some apps are failing, it’s a massive overstep to suggest the best days are behind them and that it’s time to look at the next thing. Instead, just like businesses were trying to figure out how to integrate the web into their go to market approach 10 or so years ago, the use of apps is going through a similar…
App engagement and user retention are key to success on mobile. Here are three ways our mobile analytics solution, Insight, can help.
As we approach Mother's Day here in the U.S., I've been thinking about all of the tools I use as I prepare to become a momma. Not surprisingly, I downloaded several pregnancy and baby apps on my journey, and would love to share a few takeaways that could be applied to any app.
Learn more about the mobile engagement loop, and how you can leverage this new approach to connect with your customers on mobile.
Whatever way you choose to measure a dormant user, they pose challenges to data hygiene and often uninstall the app. But avoiding uninstallation isn’t your only goal. Disengagement is much more common and has the same effect — lack of conversion and, likely, loss of revenue.
What separates “mobile innovators” from brands that are just “checking the box” with a mobile marketing strategy? It’s simple: ongoing customer engagement. Our webinar on 6 April will address all this and more.
Insights on what it takes to boost app retention, and ideas for making your app stick.
The mobile engagement loop is a new approach to viewing your customer acquisition and conversion efforts. Marketers have relied on the well-known marketing funnel to guide their efforts, but it does not account for the opportunity brands have to continually engage with their customers. The mobile engagement loop does this and more — it challenges marketers to think beyond one conversion cycle and integrate re-engagement into the process. In this whitepaper, we’ll discuss the four…