Your digital marketing strategy is the foundation for growing your business. From defining your goals to getting the right team in place, to tactics for strong execution, browse here for insights that can get (and keep) you on track.
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Multi-channel orchestration is important, but it must be done strategically. Here are five resources you can use to build an effective multi-channel customer engagement strategy.
Personalization is a hot topic in mobile engagement, but we’ve found the concept can mean different things to different people.
Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.
Get highlights from our webinar on using machine learning to predict and prevent customer churn, and optimize message send times. Learn more.
On its own, SMS can be an efficient channel to reach and engage with customers. But when integrated with other marketing channels, it can make your engagement strategy even smarter.
SMS regulation compliance may seem daunting, but when done correctly, text messaging can be a powerful marketing tool to reach and engage with your customers.
Customer engagement is a common goal for marketing strategists. But “engagement” means different things to different brands. Urban Airship’s Regional Team Lead Amir Zamanian explores the need to get specific about what engagement means to your brand.
Urban Airship Wins “Most Effective Messaging Campaign” at 2018 Effective Mobile Marketing Awards for BBC News' Royal Wedding Notification campaign
In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.
Voice notifications have a huge amount of potential for brands to connect with customers in the right way at the right time. See how we're making that happen, and join our Voice Notification Early Access Program.
How Airlines Can Grow Brand Loyalty & Revenue By Creating Hyperpersonalized Customer Experiences On Mobile
Here's a playbook for a mobile-first marketing approach airlines can use to delight passengers, grow brand loyalty and boost revenue.
Top social media platforms constantly adjust their push notification tactics to maximize engagement. See which of their strategies might work for your brand.
Ever wished you could send personalized notifications to any channel or device in your marketing stack — from one centralized platform? Now you can. Learn how.
Learn best practices for sending an automated push notification welcome message to new app users.
With the Urban Airship Engage app, you can easily integrate push notifications and in-app messaging to campaigns in your Salesforce Marketing Cloud Journey Builder. Get the details in this post.
5 mobile marketing mistakes that can slow brands down — and sometimes even derail them entirely — and how to avoid them.
Web push notifications create value and utility for you and your customers. Get ideas and best practices for creating web push that gets results.
Put our mobile engagement statistics to work in your app marketing strategy: learn how push notifications can help you meet your mobile engagement goals.
Your mobile messaging strategy is only as good as its execution. Get 5 implementation essentials from our strategic consulting team.
Mobile app marketing isn't easy, but these 12 “how-to” articles should help. See what we've pulled together for you.
From redefining loyalty programs to leveraging customer data, 5 digital agency execs share the top mobile trends they're focused on for 2017.
You have questions on setting up custom events in your mobile app to create even more amazing mobile messaging? We have answers. Read on.
Delight users and increase mobile engagement with updatable push notifications in iOS 10: a use case to inspire ideas for creating a better user experience.
If your last app store update consisted of two words, "bug fixes," you're missing a big opportunity to engage your app users. Get the scoop.
How effective is your mobile notifications strategy? How do you know? Learn which KPIs to track and more from Brad Gagne, VP analytics, POSSIBLE Mobile.
Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.
Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.
You have mobile notification questions; our experts have answers. We're bringing the two together at our upcoming webinar. Register today.
Which mobile messaging channel is the best fit for your next message? Use our checklist to help you decide.
Learn how to use a "soft ask" along with automated event triggers and in-app messages to get your mobile users to opt-in to your push notifications.
Push notifications with pictures have 56% higher direct open rate than those without. Leverage the power of pictures with rich notifications.
Sprint recently teamed with Urban Airship to bring soccer fans an unforgettable experience via mobile wallet technology. As a major sponsor of the 2016 Copa América Centenario, Sprint helped celebrate fans’ passion for soccer in the tournament’s 100th year, which was held for the first time ever outside of South America in 10 locations across the United States. As part of the sponsorship, Sprint offered a sweepstakes with the chance to win daily prizes — the first ever sweepstakes of…
The Dirty Little Secret of Mobile Relevance? Content. Get Our Template for Building a Mobile Messaging Plan
Getting the right message to the right person, at the right place, at the right time requires someone to actually write content. You can’t just send out broadcast notifications, or repurpose old email campaigns and still be relevant. Mobile messaging includes a whole toolset of ways to communicate: push notifications, interactive notifications, message center and in-app messages. We’ve created a mobile messaging template spreadsheet to help you get started.
A 300% increase in redemption after a single notification. A 16x increase in web traffic. These statistics are a marketer’s dream, right? Redbox actually achieved them through their work with Urban Airship.
We know mobile messaging is tough. The ramifications of the wrong message can be high, and making sure you’re providing utility to your recipients can be challenging. What you feel is important enough to share may not be important in your user’s eyes. And with the ever-present fear of app deletion at play, you want to get it right.
Congratulations, you have spent the last year building a fantastic app...now how do you get your customers to download it?
The majority of the brands we partner with have existing email marketing programs and wonder how best to integrate those programs with mobile messaging. In many cases, the team that currently manages email marketing programs inherits the responsibility of owning mobile messaging. This is a topic that deserves attention, as customers interact with their favorite brands on both mediums, and brands should consider what makes each medium unique and appropriate for certain types of communications.
While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.
We strongly believe in aligning your messaging with user and brand goals. In this blog post, our head of Strategic Consulting explores how brands can optimize their mobile messaging plans for more effective engagement.