Messaging Strategies

Your digital marketing strategy is the foundation for growing your business. From defining your goals to getting the right team in place, to tactics for strong execution, browse here for insights that can get (and keep) you on track.

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What Does Customer Engagement Really Mean?
Amir Zamanian, 3 Dec 2018

Customer engagement is a common goal for marketing strategists. But “engagement” means different things to different brands. Urban Airship’s Regional Team Lead Amir Zamanian explores the need to get specific about what engagement means to your brand.

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How Sprint Scored Big at Copa América Using Mobile Wallet
Melissa Manser, 8 Aug 2016

Sprint recently teamed with Urban Airship to bring soccer fans an unforgettable experience via mobile wallet technology. As a major sponsor of the 2016 Copa América Centenario, Sprint helped celebrate fans’ passion for soccer in the tournament’s 100th year, which was held for the first time ever outside of South America in 10 locations across the United States. As part of the sponsorship, Sprint offered a sweepstakes with the chance to win daily prizes — the first ever sweepstakes of…

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The Dirty Little Secret of Mobile Relevance? Content. Get Our Template for Building a Mobile Messaging Plan
Alyssa Meritt, 25 Jul 2016

Getting the right message to the right person, at the right place, at the right time requires someone to actually write content. You can’t just send out broadcast notifications, or repurpose old email campaigns and still be relevant. Mobile messaging includes a whole toolset of ways to communicate: push notifications, interactive notifications, message center and in-app messages. We’ve created a mobile messaging template spreadsheet to help you get started.

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Integrating Email with Mobile Messaging
Stephanie Capretto, 18 Jan 2016

The majority of the brands we partner with have existing email marketing programs and wonder how best to integrate those programs with mobile messaging. In many cases, the team that currently manages email marketing programs inherits the responsibility of owning mobile messaging. This is a topic that deserves attention, as customers interact with their favorite brands on both mediums, and brands should consider what makes each medium unique and appropriate for certain types of communications.

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6 Reasons Why Mobile Messaging Is Not Like Email
Justin Dunham, 6 Jan 2016

While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.

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