Urban Airship Blog
Urban Airship Acquires SimpleGeo
Today I’m excited to announce the acquisition of SimpleGeo. You can read Jay Adelson’s post here.
Both Urban Airship and SimpleGeo started two and a half years ago and I’ll never forget when Crash Corp Inc. (the original SimpleGeo) launched as we both went live with our new sites on the same day with the same font; Museo. We’ve known each other over that entire time and shared lots of discussions and even did a partnership deal in the last couple of months. As we continued to talk and engage we realized that putting our two companies together would make for a really interesting offering for our combined customers.
We’ve learned that our customers (brands, retailers, etailers, media, social networking sites, games and others) want more than just generic tools. Instead of building blocks they want a complete solution that can be used by the entire company to help engage, monetize, locate and understand their mobile user base. Urban Airship will fold in the SimpleGeo product suite to offer a complete set of solutions for our ever growing customer base. Urban Airship is now the leading platform for mobile cloud services in the market. This is a fantastic win for both Urban Airship and SimpleGeo customers and investors.
Obviously there are many things that we need to work out while we make this transition and we’ll be working closely with existing customers from both companies to make sure they are up to speed on our future plans for the combined roadmap.
We’re excited to be continuing to build the business, excited that the SG team is joining Urban Airship, excited about having an office in San Francisco and most of all excited about the next phase of PaaS that we’re going to dominate in years to come.
Read the full press release here
Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates.
The Urban Airship Mobile Engagement Platform helps brands build their businesses by serving customers with the mobile moments that matter to them. Only Urban Airship arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences.