Urban Airship Expands In-App Purchases to the Windows PC Platform

Today we’re excited to announce our collaboration with the Intel AppUpSM program to offer in-app purchase technology to Intel AppUp developers, increasing monetization of apps developed for Windows-based PCs and Ultrabook™ devices. Best of all, Intel will cover the in-app purchase costs through March 31, 2015 for developers enrolled in the Intel AppUpSM developer program.

With virtual goods spending in the U.S. hitting $2 billion in 2011, both mobile and PC app developers have a growing opportunity to build features and content into applications that sustain engagement and drive incremental revenue. Urban Airship offers open source libraries and simple RESTful APIs that make it easy for developers to integrate in-app purchase functionality, enabling consumers to purchase upgrades, new content and complementary features directly within apps. Urban Airship also manages receipt verification and content delivery of mobile purchases, replacing the need for developers to build their own IAP content server.

To date, we’ve powered more than 18.5 million in-app purchases for iOS and Android developers, and the relationship with Intel AppUp center will expand our services to a broader group of developers and apps across platforms. We’ve seen many customers achieve tremendous success with in-app purchase, including Future Publishing, which grossed over $1 million in incremental revenue in just 45 days after launching in-app purchase functionality for many of its 180 special-interest publications.