Urban Airship Taking SXSW by Storm
It’s not often, at one of the biggest interactive festivals in the world, that one can expect to be picked from the crowd as the best or worst of anything…there’s a wide playing field. Yet, we’re happy to report from an unusually chilly and wet Austin, that the SoLoMo Redefined panel delivered by our own Scott Kveton, Google’s Chris Messina, ExactTarget’s Jeffrey Rohrs and Matt Galligan was one reporter’s session of the day.
It’s an interesting read, sharing an unabashed on-the-ground perspective, along with an intriguing theory on what the height of urinals says about Texas’ political environment.
And yes, it’s wet in Austin:
Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates.
The Urban Airship Mobile Engagement Platform helps brands build their businesses by serving customers with the mobile moments that matter to them. Only Urban Airship arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences.