Urban Airship Taking SXSW by Storm
It’s not often, at one of the biggest interactive festivals in the world, that one can expect to be picked from the crowd as the best or worst of anything…there’s a wide playing field. Yet, we’re happy to report from an unusually chilly and wet Austin, that the SoLoMo Redefined panel delivered by our own Scott Kveton, Google’s Chris Messina, ExactTarget’s Jeffrey Rohrs and Matt Galligan was one reporter’s session of the day.
It’s an interesting read, sharing an unabashed on-the-ground perspective, along with an intriguing theory on what the height of urinals says about Texas’ political environment.
And yes, it’s wet in Austin:
Urban Airship is leading the movement of mobile innovators, helping them build high-value relationships through mobile apps and mobile wallets. Its mobile engagement and insight products mobilize all aspects of a business, powering exceptional mobile and omnichannel customer experiences. Studies have found that Urban Airship’s engagement solutions can drive an 878 percent return on investment for customers and overcome APPathy by increasing app user engagement 4X and doubling retention. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business.