Use Mobile Wallet to Help Your Customers “Skip the Line”
Published on 19 Oct 2015
With the holiday season rapidly approaching, retailers need a way to connect with customers to stay top of mind and get them in the door. You can easily reach your current and prospective customers via mobile — even if your brand doesn’t have a dedicated app or the engineering resources to modify an existing one by using the mobile wallet.
Understanding Mobile Wallet
Mobile Wallets are becoming more commonplace in the latest mobile operating systems. Mobile wallets hold virtual credit cards, loyalty cards, airline boarding passes and more.
Apple Wallet (formerly known as Passbook) is available on all iOS devices running iOS 8 or iOS 9 which currently represents 90% of all iOS devices. Industry estimates put the number of Android devices that support mobile wallet at over 62%. This means a large percentage of your customer base already has access to this digital wallet technology, whether they know it or not.
Mobile wallet is not just a payment tool — the ways to use it are endless. The true value lies beyond payments. It offers a variety of ways to deliver value to your audience. Consumers are not only interested, they’re ready to use their mobile wallets. According to Forrester Research, Inc., 57 percent of U.S. online adult smartphone users are interested in having access to loyalty program points and rewards within a mobile wallet.
Using Mobile Wallet to Encourage Customer Loyalty
Let’s walk through an example of how retailers can create loyalty by giving their best customers extra perks via mobile wallet.
Say you’re having a special sales event at your store that begins at a specific time. Your normal promotions via your site and display ads are encouraging people to get there early to line up to take advantage of your limited-time offers.
You can leverage your email database and send out a targeted email to your best customers that allows them to skip this line – if they have an exclusive coupon. Your email can drive them to a custom landing page that has a button that adds a special pass to their mobile wallet.
Even something as small as letting them skip the wait — which comes at no monetary cost to you — can be enough to make your customer feel special, and solidify you as one of their favorite brands.
Urban Airship Reach can help you improve your customers’ lives and your brand’s connection — we’ve seen our customers’ mobile wallet pass activation rates at up to 80 - 85% in targeted campaigns. Find out more and get started now with a free trial of Urban Airship Reach.