Urban Airship Newsroom

Press Releases

Urban Airship Expands its Platform with Predictive Lifecycle Marketing Analytics to Optimize Engagement Across Any Channel

9 Nov 2017

Building off of Urban Airship’s strategy to make data more open, accessible and actionable across business systems and marketing channels, its platform now offers a more complete view of customers’ online brand interactions by incorporating user-level data from both websites and mobile apps, as well as email, SMS, and other channels like Apple TV in the marketing stack. New Predictive Lifecycle Marketing Reports Marketing enable marketers to evaluate customer growth across the lifecycle and optimize the long-term impact of their efforts.

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Urban Airship Unveils Adaptive Pass Management to Offer Marketers Easy Personalization and Targeted Real-Time Updates for Every Mobile Wallet Pass

26 Oct 2017

Quickly launch large-scale, personalized mobile wallet marketing campaigns. Marketers no longer need to work with developers to setup API integrations for pass personalization, as Adaptive Link automatically creates and delivers mobile wallet passes with important personalization details like the customer’s name, member ID, loyalty status/points, product affinities and nearby store locations.

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The Body Shop Taps Urban Airship’s Mobile Wallet Engagement to Amplify its Forever Against Animal Testing Campaign

20 Sep 2017

"Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all,” said Harriet Williams, Chief Digital Officer, The Body Shop. “The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop started when we began campaigning against animal testing in the 1980s.”

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Independent Research Firm Names Urban Airship a Leader in Mobile Engagement Automation

19 Sep 2017

Forrester Research, Inc., has named Urban Airship a Leader in “The Forrester Wave: Mobile Engagement Automation, Q3 2017.” Of the 30 evaluation criteria included in the report, Urban Airship received the highest possible score of 5.0 in 23 individual evaluation criteria. In addition, only Urban Airship scored among the top two for all three main categories of the report: Current Offering, Strategy and Market Presence.

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Urban Airship Analysis of Retailers’ Mobile Wallet Coupons and Loyalty Cards Reveals Widespread Peer-to-Peer Sharing

22 Jun 2017

Analysis of more than one million Apple Wallet loyalty cards and coupons from major multi-channel retail brands shows sharing mobile wallet passes is common behavior producing a massive lift in the number of people businesses are able to reach.

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Mentions

Are CMOs outspending CIOs on tech?

The Telegraph, 26 Oct 2017

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Why The Body Shop is adding mobile wallets to its marketing mix

The Drum, 21 Sep 2017

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The Body Shop uses mobile wallets to power brand campaign

Retail Dive, 21 Sep 2017

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Top mobile marketing tips: How brands can take advantage of London Fashion Week

Netimperative, 14 Sep 2017

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As push notifications pile up, publishers look to get more targeted

Digiday, 6 Sep 2017

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About Us

Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver more than one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.

Media Contact

Corey Gault
(503) 206-9164
press@urbanairship.com