Urban Airship Newsroom

Press Releases

New Urban Airship Study Reveals App Publishers that Don’t Message Users Waste 95 Percent of their Acquisition Spend

16 Feb 2017

The number one factor that impacts app audience growth is user churn. To help, Urban Airship analyzed the first 90-days of app usage for more than 63 million new users mapping retention rates to the frequency of notifications received. Both Android and iOS show two strong groupings for 90-day retention levels that point to the need to move to more frequent messaging, which apps can attain by being more responsive to individuals’ in-app or cross-channel behaviors.

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Urban Airship Sees Rapid Worldwide Adoption of its Mobile App Engagement Starter Edition

1 Feb 2017

In 14 months more than 14,000 businesses have created Urban Airship Engage Starter Edition accounts to grow app user engagement with hundreds moving to paid plans and premium products as their app audiences and business needs have grown. There's an amazing amount of mobile app innovation taking place in all corners of the globe, and this freemium solution is helping businesses of all sizes grow, while also being a path larger organizations choose for ease and speed of deployment.

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USA Technologies Announces Planned Loyalty Integration with Apple Pay

5 Jan 2017

Today at CES, USA Technologies is demonstrating the integration of its MORE. loyalty and payroll deduct platform with Apple Pay, as well as enhanced consumer marketing solutions it will offer through the use of mobile wallet marketing solution Urban Airship Reach.

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Urban Airship Study of Retailers’ Apps Highlights Holiday Mobile Growth

29 Nov 2016

Urban Airship's fourth annual Cyber Week study analyzes aggregate data from hundreds of retailers' apps, finding a dramatic increase in push notification volumes for the holidays and a similar increase in consumer response rates.

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Urban Airship Recognized in New Mobile Engagement Automation Report

22 Nov 2016

In the accompanying “Toolkit: Mobile Engagement Automation Solutions,” Forrester notes that Urban Airship “…was one of the first to offer a suite of services around interactive simple and rich push notifications, mobile wallet, Apple Watch, and Android Wear. …[it] boasts a strong DMP-like capability that can stream real-time, customer-centric mobile data to existing marketing platforms and business systems. …[its] tools go further than most to import non-mobile data (e.g., POS) and export any data to other systems.” 

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USA Technologies Links With Apple Pay to Offer Rewards on the Go

Street Fight, 5 Jan 2017

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5 Things to Know About Paying With Your Phone

Time, 15 Dec 2016

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Mobile web traffic dipped on Black Friday? ‘App’-solutely

Internet Retailer, 1 Dec 2016

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… and apps boom across the Cyber shopping period

Internet Retailing, 30 Nov 2016

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Rundown: Record Black Friday & Cyber Monday Put the Pressure on Retailers

Performance Insider, 30 Nov 2016

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About Us

Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver more than one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.

Media Contact

Corey Gault
(503) 206-9164