Urban Airship Newsroom

Press Releases

Urban Airship Holiday Retail Study Finds Big M-Commerce Gains for Both Brick-and-Mortar and Online-Only Retailers

28 Nov 2017

Urban Airship's fifth annual Mobile Retail Trends study of retailers’ apps finds year-over-year increases in every major statistical category related to apps and notifications. However, comparing brick-and mortar retailers versus online-only retailers shows more dramatic differences impacting the future of retail as digital’s influence continues to grow.

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Urban Airship Expands its Platform with Predictive Lifecycle Marketing Analytics to Optimize Engagement Across Any Channel

9 Nov 2017

Building off of Urban Airship’s strategy to make data more open, accessible and actionable across business systems and marketing channels, its platform now offers a more complete view of customers’ online brand interactions by incorporating user-level data from both websites and mobile apps, as well as email, SMS, and other channels like Apple TV in the marketing stack. New Predictive Lifecycle Marketing Reports Marketing enable marketers to evaluate customer growth across the lifecycle and optimize the long-term impact of their efforts.

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Urban Airship Unveils Adaptive Pass Management to Offer Marketers Easy Personalization and Targeted Real-Time Updates for Every Mobile Wallet Pass

26 Oct 2017

Quickly launch large-scale, personalized mobile wallet marketing campaigns. Marketers no longer need to work with developers to setup API integrations for pass personalization, as Adaptive Link automatically creates and delivers mobile wallet passes with important personalization details like the customer’s name, member ID, loyalty status/points, product affinities and nearby store locations.

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The Body Shop Taps Urban Airship’s Mobile Wallet Engagement to Amplify its Forever Against Animal Testing Campaign

20 Sep 2017

"Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all,” said Harriet Williams, Chief Digital Officer, The Body Shop. “The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop started when we began campaigning against animal testing in the 1980s.”

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Independent Research Firm Names Urban Airship a Leader in Mobile Engagement Automation

19 Sep 2017

Forrester Research, Inc., has named Urban Airship a Leader in “The Forrester Wave: Mobile Engagement Automation, Q3 2017.” Of the 30 evaluation criteria included in the report, Urban Airship received the highest possible score of 5.0 in 23 individual evaluation criteria. In addition, only Urban Airship scored among the top two for all three main categories of the report: Current Offering, Strategy and Market Presence.

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Mentions

Tech Trends That Will Shape Marketing In 2018

Forbes, 16 Dec 2017

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THE CRYSTAL BALL

Fortune, 15 Dec 2017

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5 Privacy Tips for the Voice-Notifications Era

AdAge, 7 Dec 2017

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Shopping app downloads spike on Black Friday

Internet Retailer, 5 Dec 2017

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To marketers, the future looks like touch point whack-a-mole

MarTech Today, 29 Nov 2017

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About Us

Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver more than one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.

Media Contact

Corey Gault
(503) 206-9164
press@urbanairship.com