Press Releases

The Body Shop Taps Urban Airship’s Mobile Wallet Engagement to Amplify its Forever Against Animal Testing Campaign

20 Sep 2017

"Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all,” said Harriet Williams, Chief Digital Officer, The Body Shop. “The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop started when we began campaigning against animal testing in the 1980s.”

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Independent Research Firm Names Urban Airship a Leader in Mobile Engagement Automation

19 Sep 2017

Forrester Research, Inc., has named Urban Airship a Leader in “The Forrester Wave: Mobile Engagement Automation, Q3 2017.” Of the 30 evaluation criteria included in the report, Urban Airship received the highest possible score of 5.0 in 23 individual evaluation criteria. In addition, only Urban Airship scored among the top two for all three main categories of the report: Current Offering, Strategy and Market Presence.

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Urban Airship Analysis of Retailers’ Mobile Wallet Coupons and Loyalty Cards Reveals Widespread Peer-to-Peer Sharing

22 Jun 2017

Analysis of more than one million Apple Wallet loyalty cards and coupons from major multi-channel retail brands shows sharing mobile wallet passes is common behavior producing a massive lift in the number of people businesses are able to reach.

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Urban Airship Soars Past One Trillion Notifications Delivered

25 May 2017

New data on year-over-year mobile app engagement trends and accelerated customer growth with thousands of businesses now relying on Urban Airship Engage's scalability, reliability and real-time automation, are key reasons for a dramatic increase in the volume of push notifications delivered.

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Urban Airship Launches Digital Growth Platform to Power Personalized, Real-time Notifications On Any Marketing Channel

12 Apr 2017

Designed for customer growth teams, the Digital Growth Platform offers a single solution to compose notifications, select audiences and channels for distribution, design real-time automation rules and limits, apply predictive machine-learning and analyze or integrate user-level data. At its foundation are Urban Airship’s profile and channels API platform services that enable using real-time customer data from any system to deliver individualized notifications to any platform, device or marketing channel. With these powerful open APIs, businesses can leverage any existing marketing technology investments and easily add other solutions as new channels or best-of-breed capabilities emerge.

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Urban Airship’s Mobile App Retention Study for Key Industry Verticals Finds a Major Reason New Users Churn is Not Receiving Push Notifications

20 Mar 2017

Urban Airship analyzed the first 90-days of app usage for more than 63 million new users and compared retention rates against the frequency of push notifications received across key industry verticals including Retail, Media, Sports & Recreation and Utility/Productivity. The results show a surprisingly large number of opt-in users never receive a push notification and these users are retained at lower rates than opt-out audiences. Further, across all verticals and mobile platforms, users who received messaging at daily+ frequency had the highest 90-day retention levels.

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Urban Airship Expands to Web Push Notifications, Enabling Marketers and Developers to Send Personalized, Real-time Messaging to Website Visitors

15 Mar 2017

With Urban Airship Web Notify, marketers can align their mobile web, desktop web and app engagement strategies to effectively reach their mobile audience in the most appropriate channel. With the same scalable platform, powerful segmentation and sophisticated real-time marketing engine as Urban Airship's mobile app engagement solution, marketers can close the engagement gap between websites' rapidly growing audiences and the amount of time they spend on those properties, which is one-twentieth the time they spend on apps.

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Urban Airship Integrates with Apple Pay to Support Automatic Rewards Enrollment at Checkout and Ongoing Customer Engagement

23 Feb 2017

Urban Airship Reach is the first mobile wallet marketing solution to support automatic reward enrollment and ongoing engagement at checkout through Apple Pay. New VAS protocol support for mobile wallet loyalty passes joins VAS support at the terminal to enable single-tap loyalty-to-payment experiences. Consumers gain a fundamentally new, streamlined experience, while businesses can grow loyalty programs with instant enrollment and customer information pulled directly from their iPhone.

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New Urban Airship Study Reveals App Publishers that Don’t Message Users Waste 95 Percent of their Acquisition Spend

16 Feb 2017

The number one factor that impacts app audience growth is user churn. To help, Urban Airship analyzed the first 90-days of app usage for more than 63 million new users mapping retention rates to the frequency of notifications received. Both Android and iOS show two strong groupings for 90-day retention levels that point to the need to move to more frequent messaging, which apps can attain by being more responsive to individuals’ in-app or cross-channel behaviors.

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Urban Airship Sees Rapid Worldwide Adoption of its Mobile App Engagement Starter Edition

1 Feb 2017

In 14 months more than 14,000 businesses have created Urban Airship Engage Starter Edition accounts to grow app user engagement with hundreds moving to paid plans and premium products as their app audiences and business needs have grown. There's an amazing amount of mobile app innovation taking place in all corners of the globe, and this freemium solution is helping businesses of all sizes grow, while also being a path larger organizations choose for ease and speed of deployment.

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