Press Releases

Urban Airship Powers Real-Time Mobile Wallet Tickets and Boarding Passes with Google Pay

8 May 2018

Leveraging its experience delivering real-time updates to 250 million travelers a year, Urban Airship worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. With today's announcements at Google I/O, Urban Airship is the first digital customer engagement platform to support these new ticket types, unlocking the opportunity for many types of businesses to easily provide best-in-class user experiences that maximize customer convenience and unlock new opportunities to deliver hyper-relevant offers for greater revenue.

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Urban Airship Names Michael Stone as Senior Vice President of Marketing

19 Apr 2018

Stone brings decades of experience leading marketing organizations and providing strategic consulting to rapidly growing technology companies. Most recently, he ran marketing for Salesforce Community Cloud, from its initial launch through four years of dramatic worldwide growth. Earlier in his career, Stone worked for industry leaders such as PeopleSoft and HP directing product marketing and product management functions. He started his career as a consultant at Regis McKenna, Inc. where he developed marketing strategies for emerging technologies and businesses of all sizes.

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Urban Airship Expands its Platform to Revolutionize In-App Engagement for Consumers and Brands

8 Mar 2018

In-app messaging is a proven lifeline for apps to engage all users, but limitations in cloud-based triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or interruptive. With Urban Airship’s new in-app automation engine, brands can create rich, interactive in-app messages that instantly display based on customers’ multiple behavioral and lifecycle events with automation logic included in the app itself.

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Urban Airship Expands Global Footprint With Opening of India Subsidiary

1 Feb 2018

After years of successfully serving some of India's largest mobile brands, Urban Airship is making a dedicated investment in the region with the opening of its Indian subsidiary, Urban Airship India Private Limited. India is one of the largest markets in the world for mobile phone usage, and it's growing at a scale few technology service providers are capable of supporting. Now, beyond its scalable platform, Urban Airship will have dedicated resources and expert services to support and grow its Indian customers.

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Urban Airship Introduces AI Marketing Orchestration to Optimize Customer Engagement for Businesses Across the Martech Stack

25 Jan 2018

AI marketing orchestration takes the guesswork out of delivering cross-channel messages customer will welcome. As the only open platform spanning the entire martech stack, the Digital Growth Platform allows marketers to maximize their use of customer data, automation and machine learning across existing solution investments to boost results and lower costs.

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Urban Airship Holiday Retail Study Finds Big M-Commerce Gains for Both Brick-and-Mortar and Online-Only Retailers

28 Nov 2017

Urban Airship's fifth annual Mobile Retail Trends study of retailers’ apps finds year-over-year increases in every major statistical category related to apps and notifications. However, comparing brick-and mortar retailers versus online-only retailers shows more dramatic differences impacting the future of retail as digital’s influence continues to grow.

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Urban Airship Expands its Platform with Predictive Lifecycle Marketing Analytics to Optimize Engagement Across Any Channel

9 Nov 2017

Building off of Urban Airship’s strategy to make data more open, accessible and actionable across business systems and marketing channels, its platform now offers a more complete view of customers’ online brand interactions by incorporating user-level data from both websites and mobile apps, as well as email, SMS, and other channels like Apple TV in the marketing stack. New Predictive Lifecycle Marketing Reports Marketing enable marketers to evaluate customer growth across the lifecycle and optimize the long-term impact of their efforts.

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Urban Airship Unveils Adaptive Pass Management to Offer Marketers Easy Personalization and Targeted Real-Time Updates for Every Mobile Wallet Pass

26 Oct 2017

Quickly launch large-scale, personalized mobile wallet marketing campaigns. Marketers no longer need to work with developers to setup API integrations for pass personalization, as Adaptive Link automatically creates and delivers mobile wallet passes with important personalization details like the customer’s name, member ID, loyalty status/points, product affinities and nearby store locations.

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The Body Shop Taps Urban Airship’s Mobile Wallet Engagement to Amplify its Forever Against Animal Testing Campaign

20 Sep 2017

"Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all,” said Harriet Williams, Chief Digital Officer, The Body Shop. “The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop started when we began campaigning against animal testing in the 1980s.”

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Independent Research Firm Names Urban Airship a Leader in Mobile Engagement Automation

19 Sep 2017

Forrester Research, Inc., has named Urban Airship a Leader in “The Forrester Wave: Mobile Engagement Automation, Q3 2017.” Of the 30 evaluation criteria included in the report, Urban Airship received the highest possible score of 5.0 in 23 individual evaluation criteria. In addition, only Urban Airship scored among the top two for all three main categories of the report: Current Offering, Strategy and Market Presence.

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