The Game of Love: How to Make Your App a User Habit
Four engagement strategies brands can learn from dating apps
Dating apps are extremely successful at encouraging people to make using their apps a habit. This level of engagement should be the envy of other industries, so our digital strategists dug into why these apps succeed.
- How to build a lasting relationship with users
- Tactics to make the first app experience welcoming and delightful
- How to gamify the experience to improve engagement and retention